The Stalwart Blog

DECEMBER 20, 2017

The more layoffs that occur, the more likely consumers and employees will see their bosses as greedy. Doing so successfully will require an expert touch from professionals who understand the anatomy of a story that gives it the best chance of going viral. The American Backlash Will Be Real.

Company 114

Company Viral Travel Corporate 114

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. Gina Luttrell (@GinaLuttrell) October 9, 2017. Jennifer Detweiler (@JenniferDetPR) October 9, 2017.

Social Media 97

Social Media Conference Media Corporate 97

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. The core algorithm linked to quality appeared around March 8, 2017. In short, people want to get the news, views, and opinions on their fingertips.

Google 259

Google Digital PR Mobile SEO 259

Critical Mention

NOVEMBER 26, 2018

According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. With social media’s marketing power increasing exponentially, brands want to create content that will go viral.

Marketing 80

Marketing SEO Advertising Advertising 80

Communications Conversations

JANUARY 16, 2017

Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets). Anecdotally, I’ve noticed a big trend during the back-half of 2016 (and in the first two weeks of 2017): Comments and shares are getting tougher for brands to come by. But, what about everyone else? Think about it.

B2B 60

B2B Twitter Viral Trends 60

Sword and the Script

NOVEMBER 19, 2019

JC: I started my career in consumer-packaged goods. The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less. The experience opened my eyes to what marketing was and I realized I had a passion and an aptitude for it.

Storytelling 84

Storytelling Brand Branding Customer Service 84

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. 2017 is the year where we saw a shift when it comes to transparency.

Trends 59

Trends How To Retail Google 59

Mora Communications

OCTOBER 13, 2017

TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral. Most consumers generally understand that an advertisement means that the advertiser provided and controlled the message. 2017 | PR for Law. A national TV interview can be worth its weight in gold.

Advertising 40

Advertising Advertising Television Viral 40

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017.

Video 62

Video Social Media Instagram Media 62

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. The core algorithm linked to quality appeared around March 8, 2017. In short, people want to get the news, views, and opinions on their fingertips.

Google 64

Google Digital PR Mobile SEO 64

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Watch some great coverage in 2017? Julie Staadecker, Account Director. Client: McDonald’s. Annie Perkins.

Print 60

Print Media Travel Wireless 60

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. — United (@united) April 10, 2017. — United (@united) April 11, 2017. — GitLab.com Status (@gitlabstatus) January 31, 2017.

Crisis 271

Crisis Brand Branding How To 271

MaccaPR

NOVEMBER 30, 2017

Or – and this is where experiential pays off – are you a brand still trying to connect with your base and give them an experience in a moment in time that reinforces the relationship you have with them as consumers? We’ve got a frozen food client who identified who their alpha consumers are: gamers. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Financial 76

Buzzstream

FEBRUARY 3, 2021

Something I’ve noticed a lot with anyone who is new to campaign ideation (myself included in 2017), is that it can be very easy to get too absorbed in the brand/niche element. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Having viral potential.

Digital PR 170

Digital PR Industry Strategy Film 170

Mindful Marketing

NOVEMBER 30, 2018

The Food and Drug Administration (FDA) has reported that more than 2 million middle schoolers and high schoolers regularly used e-cigarettes in 2017, making e-cigarettes “ the most commonly used form of tobacco among youth in the United States.” According to the National Institute on Drug abuse, 16.2% Take Tide Pods.

Chemicals 50

Chemicals Viral Consumer Study 50

Prohibition

DECEMBER 17, 2021

The 2017 United Express Flight 3411 incident. In April 2017, a video showing aviation security officers dragging a passenger from United Express Flight 3411 became a source of international news. Domino’s Viral Staff Video. These case studies offer lessons to help responders in any industry prepare for worst-case scenarios.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? ” – Lindsay Rider, Yellowberry. ” – Jeremy Porter, blacQube.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? ” – Lindsay Rider, Yellowberry. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40

Konnect Agency

MAY 15, 2020

in November 2017. Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos.

Viral 52

Viral Video Social Media Creativity 52

Contently - Strategy

APRIL 24, 2019

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Journalists and consumers crave videos. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. million words. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Journalists and consumers crave videos. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. million words. more views.

Infographics 72

Infographics Case Study Video Survey 72

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Richard Levick: This moment is historical.

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Report Media Advertising Advertising 225