2017 Consumer Crisis Viral 
ImPRessions - Crenshaw Communications
AUGUST 1, 2018
It seems lies are more viral than truth – at least on Twitter. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017. Most striking were the factors that do not explain the virality of false information.
PRSay
OCTOBER 25, 2017
Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.
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Cision
MAY 12, 2017
For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. The core algorithm linked to quality appeared around March 8, 2017. In short, people want to get the news, views, and opinions on their fingertips.
PRSay
JANUARY 6, 2021
During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy,” wrote Bergdorf. Awe is the second most viral emotion.
The Stalwart Blog
DECEMBER 20, 2017
Organizations without a crisis plan in place will find it difficult to overcome such a matter when it happens. The more layoffs that occur, the more likely consumers and employees will see their bosses as greedy. Politics aside, the 2017 “America First” narrative sets up next year as one where the world will view U.S.
Cision
DECEMBER 4, 2017
One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. — United (@united) April 10, 2017.
Beyond PR
MAY 12, 2017
For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. The core algorithm linked to quality appeared around March 8, 2017. In short, people want to get the news, views, and opinions on their fingertips.
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