Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017.

Video 62

Video Social Media Instagram Media 62

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Watch some great coverage in 2017? Julie Staadecker, Account Director. Client: McDonald’s. Annie Perkins.

Print 60

Print Media Travel Wireless 60

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. — United (@united) April 10, 2017. — United (@united) April 11, 2017. — GitLab.com Status (@gitlabstatus) January 31, 2017.

Crisis 271

Crisis Brand Branding How To 271

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 We’ve got a frozen food client who identified who their alpha consumers are: gamers. So, is that enough ROI for an experiential campaign to satisfy your CMO? Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. Campaigns at agencies are often planned months in advance, which can be tricky at the best of times as you never know when a breaking story will take over the news agenda.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

DECEMBER 17, 2021

The 2017 United Express Flight 3411 incident. In April 2017, a video showing aviation security officers dragging a passenger from United Express Flight 3411 became a source of international news. Domino’s Viral Staff Video. How can a PR agency help? A PR agency is essential in this type of situation.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mindful Marketing

NOVEMBER 30, 2018

The Food and Drug Administration (FDA) has reported that more than 2 million middle schoolers and high schoolers regularly used e-cigarettes in 2017, making e-cigarettes “ the most commonly used form of tobacco among youth in the United States.” According to the National Institute on Drug abuse, 16.2% Take Tide Pods.

Chemicals 50

Chemicals Viral Consumer Study 50

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. I also think you should never allow agencies to register accounts on your behalf.” Consumer behavior?

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. I also think you should never allow agencies to register accounts on your behalf.” Consumer behavior?

Social Media 40

Social Media Media Storytelling Local 40

Konnect Agency

MAY 15, 2020

in November 2017. Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos.

Viral 52

Viral Video Social Media Creativity 52

Contently - Strategy

APRIL 24, 2019

Working with the help of an agency, the content team made the tough choice to try a different course of action in the hopes of growing its audience. “We Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said. And you’ll be in prime position to pull the right levers.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Chris Lynch: It’s overwhelming to consumers and brands. Richard, what advice have you been giving companies?

Report 225

Report Media Advertising Advertising 225