Sword and the Script

APRIL 18, 2017

That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. This is evident in that core PR tenants have been prominently at work in marketing trends over the last decade. Why Content Marketing and Public Relations Need Each Other.

Publicity 119

Publicity Marketing Content Marketing Software 119

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. Happy New Year!

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

MAY 9, 2017

Whatever your view of UK Prime Minister Theresa May, she has pulled a shrewd political move in calling a General Election on 8 June 2017. Twitter has said that it has no plans to address the issue and that the community quickly self corrects. UK General Election. We have our doubts. Celebrating public relations in Croatia.

Ethics 108

Ethics Conference Advertising Advertising 108

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Which means pretty much all marketing pros who want to stay on top in 2017.) A post shared by Cision (@cisionglobal) on Feb 16, 2017 at 9:34am PST.

Instagram 109

Instagram How To Mobile Community 109

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Blog posts in 2017 are taking longer to write and are longer in length. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers.

B2B 60

B2B Blogging Data Survey 60

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. © Stephen Dupont, 2017. Network outside your company. Network inside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

JANUARY 17, 2017

Twitter has long been a marketing favorite, but its growth prospects have been questioned. The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. — Frank Strong (@Frank_Strong) January 10, 2017. chuzcej4yz. Talk to Us!

Twitter 60

Twitter Marketing Study Tools 60

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

AUGUST 28, 2018

Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). For the PR community – the relationship people not the spin-doctors – this may mean a hard cost to contributed articles and earned media transforms into paid media.

Technology 67

Technology Advertising Advertising Community 67

Sword and the Script

MARCH 28, 2017

2017 PR Salary Survey Suggests Demand for Talent Tightening . The PR Benefits of a Content First Approach. It’s that last point that counts the most, because it’s pretty easy to go back to a client that’s happy with the content and say, “Hey, a reporter read that post and is interested in speaking with you about it.”.

B2B 60

B2B Blogging How To Media 60

Mindful Marketing

JANUARY 31, 2017

We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention.

Journalism 50

Journalism Report Enterprise Interviews 50

Barokas

JANUARY 19, 2018

On January 11, Mark Zuckerberg, Facebook CEO, shared a post to explain the new initiative: “ Recently we’ve gotten feedback from our community that public content — posts from busine sses, brands and media — is crowding out the personal moments that lead us to connect more with each other.”

Instagram 84

Instagram Facebook How To Travel 84

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. Where and How B2B Marketing Generates Leads it Likes [Study]. What Does It Take to Implement Content Marketing Effectively in B2B? Give our services a try.

Leadership 66

Leadership B2B Study Marketing 66

Buzzstream

OCTOBER 30, 2018

In September 2017, we identified a problem. Despite being a high-growth company for nearly five years, our website traffic (overall and organic) at G2 Crowd had become stagnant, even dropping, and new content wasn’t helping our cause. As of October 2017: G2 Crowd had a total of 3,835 dofollow domains. Here is what we did.

Software 56

Software Report Data Strategy 56

wiredPRworks

FEBRUARY 8, 2017

MPI Potomac’s Mid-Atlantic Conference and Expo (MACE) 2017, is an educational conference and business forum for the meetings and events industry, presented by the Meeting Professionals International Potomac Chapter (MPI Potomac). Brian Stevens , 2017 MPI Board Chair. For more information and to register, visit [link]. DahliaElGazzar.

Marketing 40

Marketing Conference Meeting Social Media 40

Sword and the Script

JANUARY 21, 2017

When ESPN aired a video of its coach physically and verbally abusing his players, the once-internal problem went from bad to worse as the university received significant backlash from the campus community and the public—ultimately losing brand trust and confidence. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML].

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Tradeshow or conference.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I Strengthening community-building and connections. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

MaccaPR

JUNE 21, 2017

These feel nothing like over-promotional sales content: LOFT x Jessi Klein. LOFT, Ann Taylor’s relaxed sister brand, rolled out a trio of one-minute videos in early-2017 that build off its marketing collaboration with comedian Jessi Klein, the executive producer on TV’s “Inside Amy Schumer.”

Video 54

Video Brand Branding Fashion 54

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 3) Is law firm marketing different from other vertical industries?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Cision

DECEMBER 4, 2017

— United (@united) April 10, 2017. — United (@united) April 11, 2017. — GitLab.com Status (@gitlabstatus) January 31, 2017. So, the GitLab staff decided to rope in the professional community for help. This strategy turned GitLab’s crisis into a challenge for fellow community members.

Crisis 271

Crisis Brand Branding How To 271

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. What’s a PR Firm or Marketing Agency to Do? 4) Focus on efficiency.

Agency 97

Agency Trends Marketing Survey 97

Buzzstream

JUNE 20, 2018

From January 1, 2017 until April 26, 2018, our editorial team has earned over 700 links to our websites and content that our bloggers told us about. While a wide variety of content earned us links this year, we discovered three strategies that consistently brought in high-quality, long-standing links. Links We Earned This Year.

Case Study 70

Case Study Retail Examples Community 70

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. It’s like trying to lay down pipe before you even dug a ditch.

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

JANUARY 13, 2017

It’s a more digital content marketing focused role, which is part of the work that I really love. Really, it’s that balance that I argue is why people need to put on their public relations hat when doing community management over social media. What’s one big trend you expect to see in the social media world in 2017?

Insurance 60

Insurance Insurance Social Media Corporate 60

Beyond PR

DECEMBER 13, 2016

According to a recent research report by the Content Marketing Institute , Sixty-two percent of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. As we approach 2017, are you adequately preparing your content to drive more results?

Content Marketing 40

Content Marketing Trends B2B Analytics 40

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. The 2018 JOTW Communications Survey from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

JUNE 26, 2018

grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC. I’ve concluded the litmus test for this show is finding interviewees with a good idea about a trendy topic in marketing. 6) Marketing Today with Alan Hart.

Marketing 88

Marketing B2B Interviews Content Marketing 88

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

OCTOBER 16, 2017

What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? Isolation is death, and being active in Minnesota PRSA is one way to help nurture a warm community of PR pros. You started Maccabee PR back in 1996– more than 20 years ago. Congratulations!

Agency 113

Agency SEO Social Media Pinterest 113

Prohibition

MAY 8, 2018

As of 2017, research shows that on average, people spend 135 minutes per day on social media. Additionally, it is unlikely that your community size will grow significantly. Consequently, it is beneficial to have a social media content calendar that provides a structured timeline for what you’ll post across certain platforms.

Social Media 54

Social Media Fashion Media Instagram 54