Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

Measurement 56

Measurement Storytelling Data Technology 56

Mindful Marketing

JANUARY 1, 2022

In centuries gone by, that influence was limited to direct interpersonal contact and then to traditional mass media like television. ByteDance released TikTok, or Douyin as it’s known in China, in September of 2016. In TikTok’s defense, the Blackout Challenge predates the social media platform.

Privacy 72

Privacy Social Media Trends Video 72

ISEBOX

JANUARY 14, 2016

Well, several reasons, such as a lack of good compression technology, and the fact that virtually no video content was digitized that early in the game. 1998 is now 2016, and the concept of “low-speed” connection is a thing of the past, except when you’re in a public airport. This could be video. Similar here.

Blogging 0

Blogging How To Video Course 0

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. I also have stopped reading articles or watching videos online without intention. According to Nielsen, the average American spends 158 hours each month watching television(!!).

Writing 114

Writing Social Media SEO Blogging 114

Presspage

MAY 10, 2017

As a result, a large part of our conversations nowadays are facilitated by technology, initiating a shift from formal written communication to more informal personal communication. Technology has enriched our vocabulary, introducing us to new words such as binge-watching, selfie and abandonware. Data-driven communication.

Video 109

Video Technology Television Radio 109

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. Facebook will be used more as a mass marketing tool, like a television station. 21) Consolidation of marketing automation technologies. “We

Social Media 96

Social Media Marketing Media Creativity 96

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Cision

JUNE 27, 2016

” While ending a legislative session may seem rote, it effectively ended the C-SPAN broadcast of the session (and video coverage of the sit-in). It is an emergent technology with a lot of buzz, yet the user base is rather low relative to other social platforms. Scott Peters (@ScottPetersSD) June 23, 2016.

Case Study 185

Case Study YouTube Mobile Facebook 185

The Stalwart Blog

APRIL 10, 2015

The announcements and how they’re evolving is fascinating, especially now with technology changing so drastically every four years. In 2011, when attention grabbing videos were really hot, we found out about his bid for re-election in a clip posted on BarackObama.com. Targetting voters will need to keep up accordingly.

Television 60

Television Mobile Government Facebook 60