Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. It’s like living at a nightclub: trends come and go, and you can dance to whatever beat you want.

Marketing 120

Marketing Analytics Television Tools 120

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. For example, if you’re pitching a morning television reporter, cater to her behavior and start your day when she starts hers, likely before the sun comes up. Break Down Silos.

Data 120

Data Conference Measurement Pitching 120

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The rise of ad blocking was the story of Meeker’s 2016 report. It remains a trend to watch. #8 Meeker typically spotlights a societal trend or two each year.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 252

Brand Branding YouTube Social Media 252

The Stalwart Blog

FEBRUARY 9, 2017

There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. This trend is being felt not just in Southern California, but nationwide. This trend is being felt not just in Southern California, but nationwide. It’s sad in many respects. This is only the beginning.

Television 60

Television Local Print System 60

The Stalwart Blog

MARCH 29, 2017

Protectionists of the dominant American Football business entity would disagree and cite the 2016 Forbes report that claims the average team value in the league reached an all-time high of $2.34 Moreover, the league can only blame themselves for this trend.

Brand 60

Brand Branding Television Measurement 60

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers.

YouTube 28

YouTube Advertising Advertising Television 28

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU.

Facebook 60

Facebook Social Media Mobile Video 60

Cision

MAY 12, 2016

2016 is shaping up to be an important election year. Finally, social media analytics and research have started to become a great compliment to traditional quantitative and qualitative research, allowing researchers to analyze trends in conversations in real time. Those who find that sweet spot are doing the best work.

Public Affairs 120

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Sword and the Script

NOVEMBER 26, 2016

This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. Instead, brands have to also produce the desired content.

Brand 60

Brand Branding Content Marketing Film 60

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Analytics changed sports during the Moneyball era in baseball with the Oakland A’s and I truly believe it is the next big trend in Public Relations.

Storytelling 60

Storytelling Social Media Sports Strategy 60

NewsWhip

JANUARY 27, 2020

This comes after the BAFTA (British Academy of Film and Television Arts) Film Awards neglected to nominate a single person of color (Margot Robbie was nominated twice in the best supporting actress category in lieu of literally any other human) and while the Golden Globes was marginally better, awards season has left a lot to be desired.

Film 88

Film Media Television Journalism 88

Mindful Marketing

JANUARY 1, 2022

Tragically, the 10-year-old Pennsylvania girl’s life was cut short on December 12, when she died while attempting a perilous social media trend called the Blackout Challenge. Other lives the ill-advised trend has taken include 12-year-old Joshua Haileyesus of Colorado and 10-year-old Antonella Sicomero of Palermo, Italy.

Privacy 72

Privacy Social Media Trends Video 72

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Podcasts have been on a steady growth streak for years.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Sword and the Script

AUGUST 6, 2019

The broadcast monitoring is top-notch – if you get any volume of television coverage – you should definitely take a look. Anyway, Nasdaq acquired Marketwired in February 2016. It’s been a few years, but I’ve seen a demo of the broadcast monitoring, and have a chance to do some hands-on testing of the product.

Marketing 63

Marketing Pitching Corporate Tools 63

Landis PR

MARCH 13, 2023

All the President’s Men (1976) 1977 Academy Award Winner I was in grade school on summer break in 1973, which is when the Watergate hearings were televised. Everything happens to the main characters in the universe of their jobs…which is a lesson on life/work balance that was being taught waaaay before recent trends. (By

Journalism 52

Journalism Film Ethics Television 52

Presspage

MAY 10, 2017

However, visual communication is by far the most important trend in PR. For example, a team of six, worked shifts over five days posting content on Twitter, Facebook and Youtube for the live, visually driven coverage of the 2016 Track Cycling World Championships, and delivered an astonishing 450 million impacts in social channels.

Video 109

Video Technology Television Radio 109

Cision

SEPTEMBER 27, 2016

Last night, an estimated 100 million people watched the presidential debate on television and online. Live television interaction between the candidates proves to be an effective rallying tool for Clinton supporters. In the context of the debate, Clinton managed to compete with this sort of publishing regime.

Social Media 120

Social Media Television Media Software 120

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful.

How To 48

How To Media Print Real Estate 48

Sword and the Script

DECEMBER 11, 2018

A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Facebook will be used more as a mass marketing tool, like a television station. 5) Alignment of marketing and customer success. “A

Social Media 91

Social Media Marketing Media Creativity 91

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. Throughout the elections memes were created and shared in real-time, in line with live debates, breaking news and televised interviews. So how can we measure public opinion and progress?

Social Media 48

Social Media Media Twitter Survey 48

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. The year was 2009 and I had a very special epiphany that day. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Flatiron Communications

JANUARY 15, 2016

. — Peter Himler (@PeterHimler) January 13, 2016. And didn’t the uber-talented Jimmy Fallon ascend to his perch atop late night television in part because of his social media acumen? This dynamic works for both established celebrities and those whose celebrity is built solely on their mastery of the channel in which they operate.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

FEBRUARY 2, 2016

The 1960 presidential debate, the first televised debate in history, between John F. Television viewers almost unanimously declared Kennedy the winner. In 2016, throw everything you thought you knew about politics and politicians out the window. Could Donald Trump, Ted Cruz and Bernie Sanders have been president before 2016?

Television 120

Television Social Media Mobile Radio 120

Cision

AUGUST 3, 2016

This year’s presidential candidates are proving to be historic: the first woman and a billionaire businessman turned reality television star are the official nominees for president of our two major political parties in the United States. As it often is with politics, this election is as much about feelings as it is about fact.

Data 120

Data Television Social Media Policies 120

Cision

AUGUST 3, 2016

This year’s presidential candidates are proving to be historic: the first woman and a billionaire businessman turned reality television star are the official nominees for president of our two major political parties. The DNC had more speeches (133 compared to 71, according to the LA Times ) and reportedly more television viewers overall.

Television 120

Television Social Media Banking Measurement 120