Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. Wishing you a safe and happy holiday season.

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

OCTOBER 15, 2019

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. This ratio has doubled in the last 10 years.

Media Relations 100

Media Relations Pitching Media Report 100

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. Write a guest blog post for a popular industry publication or website. PR Resource: How To Write a 1-Page Strategy Keep it clean. Martin’s Press.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JUNE 13, 2017

Since our launch in late 2016, we’ve profiled dozens of marketing AI solutions providers and discussed how marketers can begin using AI to drive productivity, personalization and performance. Write content. Review analytics and write performance reports. Recommend strategies and allocate resources. Discover content ideas.

Marketing 51

Marketing Technology Content Marketing Conference 51

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. Its acquisitions have included one of those two press release companies – Cision bought PR Newswire for a reported $841 million in 2016. The third company on the list, Cision, has been on a buying spree.

Survey 71

Survey Technology Corporate Financial 71

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. Below are some of the biggest themes and my favorite quotations from this year!

Pitching 211

Pitching Crisis Consumer Storytelling 211

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Of course, I couldn’t write a post like this without nominating a couple people myself! She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. 2 Doing the Research It was February 2016.

Writing 83

Writing Google Blogging Exercises 83

PR Conversations

JULY 5, 2016

A terrific resource for students and educators alike. Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). Not to mention, this was Fortune writing a fairly positive article on PR.” Part 4: Conducting historical interviews in a transparent age by Heather Yaxley.

Publicity 40

Publicity Education Video Film 40

PR Conversations

JULY 5, 2016

A terrific resource for students and educators alike. Copyright: Museum of Public Relations (May 2016). Copyright: Adrian Crookes (May 2016). Not to mention, this was Fortune writing a fairly positive article on PR.” Part 4: Conducting historical interviews in a transparent age by Heather Yaxley.

Publicity 40

Publicity Education Video Film 40

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. She’s done an extensive survey and in-dedpth interviews. She hopes to combine her experience in human resources and her passion for public relations into a career in internal communications.

Sports 0

Sports Leadership Internal International 0

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. Who was at fault? n82dZH2gfl pic.twitter.com/rGp1nmA94G — Ryan Lochte (@RyanLochte).

Crisis 48

Crisis Airlines Reputation Corporate 48

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.

Pitching 228

Pitching Agency Social Media Creativity 228

Karen Freberg

MARCH 2, 2018

My first was self-published back in 2016, which actually really started everything for me. My second book this year with Emily Kinsky and Amber Hutchins was with TopHat on digital writing. How I decided to write a textbook. The thought of writing textbooks never really came up for me until a few years ago.

Social Media 40

Social Media Exercises Resources Writing 40

PR 20/20

JULY 17, 2018

PR 20/20 launched the Marketing Artificial Intelligence Institute in November 2016 with the mission to: “Educate modern marketers on the present and future potential of artificial intelligence, and connect them with AI-powered technologies that can drive marketing performance and transform their careers.”. Write email subject lines.

Marketing 41

Marketing How To Technology Resources 41

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Resources Library - Amp up your web devotion to content marketing. Here’s an example of how HubSpot maintains a library of its marketing resources. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? Tip #1: Tell Your Story with Pictures. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? Tip #1: Tell Your Story with Pictures. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. I read ebooks, and the majority of online consumers enjoy them as well.

eBook 108

eBook Infographics Pinterest How To 108

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2016

It can get especially tricky when arranging interviews between media on one US coast (while you’re on the other) with clients in Europe or Asia. The post SWAK: PR Valentines For 2016 appeared first on Crenshaw Communications. What more could you ask for? The story that keeps on giving. The perfect alignment of schedules.

Resources 136

Resources Interviews Pitching Course 136

Beyond PR

APRIL 11, 2018

Snapchat launched the idea of Stories, but Instagram’s decision to create a similar feature in 2016 has proven highly successful. You provide a journalist with resources, they’re going to take the ball and run with it and you honestly hope for the best — that it will be favorable and it put your client in a positive light,” she says.

Instagram 74

Instagram Pitching Media Tourism 74

MaccaPR

JUNE 27, 2018

On the other hand, your brand could end up appearing two-faced, warns author, TV host and small business expert Carol Roth (pictured left), writing in Entrepreneur about the 2015 religious freedom act in the state of Indiana. “On The resulting call to boycott Under Armour products spread on Twitter like butter in 100-degree heat.

Brand 70

Brand Branding Marketing Retail 70

MaccaPR

OCTOBER 17, 2016

With more and more companies embracing a sustainability philosophy, there are a lot of resources available to you as you begin your quest, all developed by top communicators from around the world. Global Reporting Initiative’s website is a resource that corporate communicators and PR pros should bookmark.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Trust and respect are at the beating heart of effective internal communications.

Employee 40

Employee Internal International Corporate 40