Remove 2016 Remove Information Remove Journalism Remove Media Relations
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Amid Flood of False News, PR Professionals Must Support Credible Journalism

PRSay

The public needs credible information, guidance and clarity on emotional topics such as the spread of COVID-19, police brutality and the Black Lives Matter movement. The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. And we commit to broadening media literacy.

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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

In 2016, I decided to hang out a shingle and start my own business. 41] Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online.” That next spring I started this blog, largely as a means of professional development.

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Public Relations Objectives

Doctor Spin

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Manage insider threats.

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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Paul Business Journal). Much, much tougher.

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Are we still over-relying on media relations?

Communications Conversations

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Content partnerships with major media outlets are taking off.

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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

Also essential are the reporter’s background information, a description of his publication, and any relevant preferences for the meeting. In 2016, Gizmodo got ahold of a stray email thread from a Microsoft employee that included some highly detailed “dossiers” about journalists. The message is the medium. Not recommended.).

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7 Reasons Why PR Matters More Than Ever

ImPRessions - Crenshaw Communications

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. I’m not one who think the trend is good for PR people who specialize in earned media placement, for obvious reasons. Here’s why it’s more important than it’s ever been.