ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start.

Publicity 120

Publicity Storytelling Journalism Viral 120

Communications Conversations

JANUARY 16, 2017

Thanks to trolls, the 2016 Election, and a waning interest in even HAVING online conversations, Twitter, as we know it, is slowly dying (or, at the very least changing dramatically). And shares provide the virality we all crave as marketers/communicators. When was the last time you had an actual conversation with anybody on Twitter?

B2B 60

B2B Twitter Viral Trends 60

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. Viral content occurs when the right content is shared at the right time by the right people.

Pitching 120

Pitching How To Instagram YouTube 120

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. How is it that misinformation could spread so rapidly?

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. How is it that misinformation could spread so rapidly?

Healthcare 40

Healthcare Insurance Insurance Communications 40

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. The CMO Survey Highlights and Insights Feb 2016 from christinemoorman. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? How is it that in 2016 mobile investment even a question?

Mobile 60

Mobile Survey Marketing B2C 60

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. 6) Gareth Bale (@GarethBale11) Twitter: 11.8m Instagram: 28.8m. Just look at Old Spice or Bodyform.

Sports 54

Sports Social Media Instagram Media 54

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “While it’s still true that you can’t force a post to go viral, there are plenty of creative methods you can explore to make your social posts much more persuasive and far more influential,” says Eunice David as she talks about great campaigns from 2015.

Community 40

Community Viral Web Creativity 40

Prohibition

JUNE 16, 2017

Recognising this, we decided… Tags: media, social, will, tips Video seeding specialists 54 Here at Prohibition we understand just how much a viral video can do for your brand in terms of generating online buzz and awareness. Just look at Old Spice or Bodyform.

Social Media 48

Social Media Exercises Viral Video 48

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. Facebook : How many Likes? How do they publish to Facebook? Do they use Facebook ads? Implement viral marketing tactics. To get people to click on social media (and especially Facebook), you need to perfect these tactics: Headline.

How To 198

How To Real Estate Web Case Study 198

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Stay tuned in 2016! At our Flavor Graveyard, we pay tribute to our dearly de-pinted.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Senior Writer at Fortune.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. Facebook : How many Likes? How do they publish to Facebook? Do they use Facebook ads? Implement viral marketing tactics. To get people to click on social media (and especially Facebook), you need to perfect these tactics: Headline.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. December 2016: One Prediction Each for PR, Content Marketing and Social Media. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

Contently - Strategy

DECEMBER 1, 2021

percent across industries, compared to Facebook’s 0.07 percent of your Facebook followers are likely to even see your post, while email reaches roughly 85 percent of recipients, with open rates that average 22.86 Recent controversy aside, Facebook remains the largest social media platform, with more than 2.8 Not convinced?

LinkedIn 137

LinkedIn Facebook Blogging Mobile 137

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries.

Privacy 62

Privacy Social Media Instagram Viral 62

NewsWhip

AUGUST 18, 2020

Here, when we talk about engagement, we’re talking about Facebook engagement with web content, so that might be a like, a share, or a comment on a specific url. . In layman’s terms, the amount of Facebook engagement to web content has doubled since last year. 2020 engagement. the numbers.

Web 78

Web Comparison Facebook Community 78

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

DECEMBER 5, 2017

A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. Facebook has been blunt – brands must pay to reach their audience. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. Facebook has been blunt – brands must pay to reach their audience. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72

Cision

AUGUST 8, 2016

“(During the Ferguson, Missouri riots) Millions of tweets were apparently sent during this day where people were concentrating on what’s going on, and I switched to Facebook in the middle of all of this. And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Flatiron Communications

NOVEMBER 28, 2018

Facebook’s (Disbanded?) Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. Now we know Facebook will do whatever it takes to make money.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Some creators even claimed to have sure-fire recipes for viral success. Adele anyone

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. swim team star Ryan Lochte was a loser when it came to his behavior at the 2016 Olympics. Heather Bresch, CEO of pharmaceutical company Mylan, became the poster child for industry greed in 2016. Lochte loses luster.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Masters in Communications

FEBRUARY 12, 2022

There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head. This issue sometimes creates further ethical issues listed in this section.

Ethics 52

Ethics Communications Print Television 52