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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. Wake up America! Your staff?

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

What’s more, media credibility has actually increased over 2016. 2017 also brought a reckoning of sorts for Facebook. Like a lit fuse, her post burned through the tech community and exploded into public consciousness. Yet most national outlets posted gains in the ways that matter – ratings and readers. The Losers.

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How to Pitch Social Influencers

Cision

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. Create a community of influencers that you can use to distribute content at any time.

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Monday Roundup: Making Your Business a Valentine

Waxing UnLyrical

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. Valentine’s Day Campaign Tips For 2016. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. How to Build Stronger Bonds With Your Community.

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. How is it that misinformation could spread so rapidly?

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

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