The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100

Trends Skype Digital PR Guidelines 100

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Cision

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Multimedia attachments.

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Multimedia attachments.

Writing 293

Writing How To Infographics Pinterest 293

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. Here’s a simple checklist for a little social media competitor audit. Facebook : How many Likes? Cool infographics.

How To 198

How To Real Estate Web Case Study 198

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Presspage

AUGUST 15, 2017

Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Online video explosion to continue well beyond 2016. Getting on board with online video” will not be enough in 2016.

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

JUNE 20, 2016

Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. Widen your social presence. You probably already know your organization needs to be using social media. But do you know which platforms you should be on?

Mobile 159

Mobile Public Affairs Infographics Government 159

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Social Media Statistics from 2020. Traditional media drives social media.

Survey 176

Survey Marketing B2B Study 176

Cision

FEBRUARY 15, 2016

Use your media database to ensure the contacts on your influencer list still cover the topics your conference will explore. Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. What exactly does that entail? It means putting out quality content on a continuous basis.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Beyond PR

AUGUST 14, 2017

And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Multimedia attachments.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

DECEMBER 12, 2017

And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry. Multimedia attachments.

Writing 75

Writing How To Infographics Pinterest 75

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Here is the transcript of the #DigitalPR chat on Friday March 11, 2016. My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc.

Infographics 100

Infographics Video Case Study Print 100

Beyond PR

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. On Facebook, Twitter, YouTube, and all those other social networks. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Infographic: B2B Marketing Budgets Focus on Content, Digital. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

PR 20/20

OCTOBER 31, 2017

Social media. data quality and management were the top two marketing technology challenges in 2016.”. cool templates for infographics, social media, etc). PR 20/20 launched the hub in 2016 to be a community by marketers, for marketers, and is packed with how-to content for everyday marketing use cases.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Benefit #3: Sponsored bloggers help drive online traffic to your brand website and social media properties.

Consumer 48

Consumer Infographics SEO Blogging 48

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Share your post liberally on social media. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. 7) Have graphics for social media prepared. Are Facebook Ads Any Good for B2B Marketing?

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

APRIL 4, 2017

Social media also ranks low, through the survey doesn’t distinguish between paid and organic efforts. See these related posts: Are Facebook Ads Any Good for B2B Marketing? How to Generate Media Referenceable B2B Customers with a Blog. This study was conducted by email in June 2016.

B2B 63

B2B Study Marketing Survey 63

Waxing UnLyrical

MAY 22, 2015

Second, “integrating newsworthy video content into your social media channels and distributing [it] can increase the quantity and quality of the coverage you receive. Digital media journalists are watching, [which] creates communication opportunities.” So, overall takeaways? Don’t lie or fudge the truth.

Leadership 40

Leadership Report Media Video 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Shift Communications

MARCH 3, 2017

When collecting data, even though media may be your primary target, coverage is never a sure thing, so think about how else the resulting data might be used – company blogs, infographics, sales materials, social media posts, advertising, customer communications and more. Are the Conclusions Defensible?

Survey 60

Survey Data Google Web 60

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

ISEBOX

JANUARY 12, 2017

As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016.

Social Media 70

Social Media Pharmaceuticals Company Media 70

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2016. billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2016. billion in 2014 to 2.17

How To 40

How To Engineering Content Marketing Advertising 40

Beyond PR

SEPTEMBER 29, 2016

Social media posts, live streaming events, influencer interviews, and interactive online tools are just a few of the tactics candidates are using to connect with voters – all tactics that your organization can use to jump into the election news cycle. Combine your data in an infographic so that it’s easier to consume.

Film 40

Film Infographics Social Media Twitter 40

Beyond PR

JANUARY 20, 2017

In 2016, Facebook announced that all sponsored content (another name for branded content) would have to be identified as such, and the advertiser tagged. I think we’ll continue to see rules created around branded content, the way we did sponsored social media shares and sponsored blog posts a few years ago when the FCC intervened.

Brand 40

Brand Branding Small Business Advertising 40

Sword and the Script

AUGUST 2, 2016

— Kevin C Hartman (@KevinCHartman) July 14, 2016. 3) In a recent conversation we had on Twitter , you noted digital media is blurring the lines between earned and paid media. Text, graphics, infographics, videos, photos, etc. A good example of converging media is Facebook boosting. What did you mean?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60