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The ABC’s of ESG and Reputation. Corporate Care or Greenwashing?

Reputation Us

When it comes to managing your good reputation within it, RepUs offers the ABCs of ESG and important insights to consider. This is dangerous ground for companies managing their reputations. However, a company’s reputation for product quality or innovation may provide a buffer. PWC studied 202 publicly traded large U.S.

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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. How Real is your Reputation?

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Is the de-influencer movement another reputational hazard?

PR in High Definition

billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial.

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8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Yet employee communications is correlated with business success. Here are some additional reasons for a company of any size to raise its employee comms game.

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Internal communication critical to business transformation

Stephen Waddington

Internal communication and how organisations engage employees is a critical factor in successful transformation projects. The study used financial performance and increased reputation as indicators of success. 128 global companies that have undergone transformation between 2016 and 2020 were analysed as part of the project.

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8 tips for health care organizations to foster better communication in 2016

Reputation Us

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Here are eight forecasts for this year from the firm — presented as potential strategies for managing your reputation. Make securing patient data a priority.

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20 PR and Marketing Predictions for 2022

Sword and the Script

Year of the employee. 2022 is going to be known as the year of the employee. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. But it’s employee retention and engagement that will take priority. PR as arbiters of ESG.

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