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When Is It OK to Implement an Offensive Crisis Management Strategy?

Melissa Agnes

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. Whole Foods Market’s offensive crisis management strategy.

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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Driving Employee Engagement. Driving Employee Engagement.

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Managing an Online Reputation – A practical book for dealing with a social media crisis

Norton's Notes

This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. Charlie Pownall used to be the regional managing director at Burston Marstellar amongst many other roles. How is the book structured?

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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

The research shows that companies managing a brand crisis often have an opportunity to get ahead of the most damaging narratives before becoming immortalized in public opinion. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. Rising audience-side misinformation.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In the past, crisis management was very easy. To react quickly, you need to be perfectly prepared and go through often crisis management trainings. We used to do a big crisis simulation once a year, today we have such training with clients every two or three months. How do you think PR agencies will change? -

Meeting 98
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Credit Union Times: CU Crisis Planning Essential

Reputation Us

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” Credit Union Crisis Planning Essential. From the August 31, 2016 issue of Credit Union Times Magazine.

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The Death Of A PR Firm, By Bad PR

ImPRessions - Crenshaw Communications

That’s the unhappy fate of James Henderson, the former CEO of now-defunct PR and crisis management powerhouse Bell Pottinger. Do right by your employees. In 2016 the United States Department of Defense paid it $540 million to create fake terrorist videos and news items for Arab news outlets, triggering a wave of bad PR.