Reputation Us

MARCH 16, 2022

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. How Real is your Reputation? Your staff?

Reputation 78

Reputation Government Film Viral 78

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Imagine that an employer invests heavily in DE&I initiatives, and puts out a statement that “Black Lives Matter.”

Communications 187

Communications Journalism Advertising Advertising 187

Sword and the Script

DECEMBER 15, 2020

Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Every employee needs media training. Rethinking internal and external comms.

Marketing 174

Marketing Employee Content Marketing Training 174

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. Social media, digital video, email, and PR that generates earned media all play a role here. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

MAY 2, 2016

You face so many challenges in getting employees’ attention that it’s sometimes hard to know which to address first. And, interestingly enough, the underlying problem is such an important one that it can determine whether employees are drawn into or turned away by your communication. A video doesn’t play. A link is broken.

Conference 60

Conference Employee Energy Mobile 60

Melissa Agnes

FEBRUARY 2, 2016

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? The consequences of your employees’ actions. Yes, she actually said that!).

Corporate 167

Corporate Airlines Employee Training 167

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 2: Video AND audio production skills. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it.

Instagram 60

Instagram Analytics Mobile Employee 60

Communications Conversations

NOVEMBER 2, 2017

“ We started using it at the 2016 press conference at Target Field –and, it really took off. It was, essentially, an internal newspaper for the University of St. It was great for internal announcements and employees loved it , but we were starting to lose traction with students. In fact, we had 2.9

Case Study 113

Case Study Journalism Study Instagram 113

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

MaccaPR

MAY 24, 2017

In fact, according to a 2016 poll from the Pew Research Center , nearly one in four Americans have shared fake news! percent the day the story appeared and took more than a month to rebound; this fake news attack was the most impactful event for Pepsi in all of 2016. As a result, Pepsi’s stock fell 3.75

Marketing 63

Marketing Social Media Report Employee 63

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. billion ,” according to a new report from Burton-Taylor International Consulting. Video performs best on Instagram. “A

Survey 178

Survey Marketing B2B Study 178

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. Guest Post by Karen Freberg. Providing feedback in a visual way. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

OCTOBER 1, 2019

The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. The blog post contains several short videos demonstrating the various aspects of this feature. The screenshot you see here is from one of those videos.

Pitching 62

Pitching Analysis Report Video 62

Burrelles Fresh Ideas

MAY 9, 2023

For background: AMEC (the International Association for the Measurement and Evaluation of Communications) is “the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.”

Measurement 40

Measurement Comparison Advertising Advertising 40

Maxim Behar

DECEMBER 20, 2022

Singer and Eurovision Finalist 2016. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. Bye bye! . Poly Genova.

Energy 52

Energy Groups Internal International 52

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. General Mills also produces a video overview and blog each year, with an audio interview this year as well. Celebrate the many employees who contribute to reporting.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

PR 20/20

JUNE 25, 2019

PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Video and creative media. Internal communications and events. Think of video, art installations, and more.). Offsite company retreats. Change management. Brand identity.

Marketing 52

Marketing Storytelling Technology Community 52

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. Everything you do is on camera or leaves some other digital trail,” warns Austin.

Crisis 48

Crisis Airlines Reputation Corporate 48

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. The root of the problem is always internal. I also have stopped reading articles or watching videos online without intention. I resolved to do something about it.

Writing 114

Writing Social Media SEO Blogging 114

Journalistics

JANUARY 27, 2016

The statements above are most-likely internal statements that guide and ground employees around a common purpose. 2016: Journalistics will increase Returning Visitors by 20% per month. If the latter, what style and format will you use for videos? Disney: To make people happy. Why does this goal work?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

The statements above are most-likely internal statements that guide and ground employees around a common purpose. 2016: Journalistics will increase Returning Visitors by 20% per month. If the latter, what style and format will you use for videos? Disney: To make people happy. Why does this goal work?

Blogging 40

Blogging Strategy How To Writing 40

Contently - Strategy

MAY 20, 2019

It’s a product promotion that probably wouldn’t have ruffled many feathers, had Burger King not also dropped a strange, accompanying music video to go with the campaign. In the video, called “#FeelYourWay,” characters sing a chorus about how expecting everyone to be happy all the time is unrealistic.

Marketing 111

Marketing Guidelines Video Brand 111