ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. But 2016 turned out differently. I wouldn’t necessarily have known that, for two reasons.

Agency 120

Agency Creativity Advertising Advertising 120

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Beyond PR

OCTOBER 20, 2016

Named one of the top five social media influencers in the world by Forbes.com, keynote speaker Scott Stratten believes that trust, connection, consistency and service will always be the most important aspects of a brand’s reputation. She believes the key to successful content is balancing creativity, analytics and commonsense.

Conference 40

Conference Internal International Sports 40

Prohibition

APRIL 26, 2022

Influencer marketing has been on the rise since 2016 and the now popular marketing strategy is only getting bigger – with experts predicting the growth of influencer marketing continuing into 2022 and the sector valuing at over £12.57 billion globally this year ! Get in touch with us today to find out more.

Social Media 62

Social Media Brand Branding Media 62

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. From the perspective of government regulation, 2016 has been an interesting year, especially as we’ve seen the presidential primaries play out. Does your content provide value or fall short?

Healthcare 0

Healthcare Creativity Consumer Government 0

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Brand 71

Brand Branding Marketing Fashion 71

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. link] 10 Coombs, W.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust." You shouldn’t choose your PR based on lower fees and risk your reputation.

Meeting 98

Meeting Advertising Advertising Agency 98

wiredPRworks

APRIL 12, 2016

Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. Creative thinking and ideas generation as part of the meeting experience. 2016 Global Copper Skillet Competition.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

wiredPRworks

JUNE 17, 2016

In my session, “WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!], For more information on Forum Forward 2016 and to register, go to forumforward.org. WIRED Social Selling: Elevating Association Experiences via Creativity and Innovation RN [Right Now!]. I'd love to meet you!!

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Beyond PR

JUNE 1, 2017

In October 2016, a few weeks before the premiere of the much-anticipated “Gilmore Girls” revival, Netflix recreated the fictional Luke’s Diner and served free coffee in pop-up shops across the country. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. But it can be done.

Consumer 49

Consumer Brand Branding Reputation 49

Critical Mention

AUGUST 2, 2018

With these tools, among many others, PR pros can rest assured that they can dedicate their time to building their company’s reputation or combating a crisis communication issue , rather than wasting their efforts on redundant tasks. It cuts out time and saves resources that can now be allocated elsewhere.

Technology 60

Technology Crisis Communications Pitching Software 60

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. This route is unlikely to secure a reputation for the quality of our professional intellect either. Fifteen years later, as Davis has noted, promotional practice has become ubiquitous.

Publicity 40

Publicity Ethics Creativity Travel 40

Communications Conversations

MARCH 29, 2019

After making the switch to Corporate Communications, she has fast become a go-to source for counsel on multiple matters while developing a reputation for creating new approaches to enhance Allianz Life’s communications efforts. She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 198

Writing Communications Marketing B2B 198

Cision

APRIL 12, 2016

Check out Cision’s free “State of the Media 2016 Report!” It involves a mix of reputation-building and personality-driven outreach for the people behind the brand. My favorite social media platform is…Instagram for its visually immersive quality and Tumblr for its creative community. Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

Internal 40

Internal International Case Study Banking 40

Sword and the Script

DECEMBER 3, 2016

This isn’t unusual for a profession where both creativity and data are important. Definitions of PR often count words like credibility, reputation and third-party validation. In fact, one of the sources included below cites The State of Agile Marketing in 2016 , which concludes as much. Many B2B agencies are good at content.

Marketing 60

Marketing B2B Content Marketing Training 60

Karen Freberg

NOVEMBER 1, 2017

Now, the social media class has an established reputation, and I have been asked – what does the social media professor have that is new? This was a conversation I had back in late 2016, and it continued on for 2017. I feel like I’m Remy facing Anton Ego in the movie Ratatouille. No pressure, right?

Social Media 40

Social Media Media Exercises Education 40

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. Adobe (2016-Present). This was part of the Plank Fellowship for educators.

Social Media 56

Social Media Conference Travel Internal 56

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members). It also stimulates creativity, innovation and continuous improvement.

Training 65

Training Ethics Data Analysis 65

Waxing UnLyrical

NOVEMBER 20, 2018

After leaving Nielsen in 2016, Dan joined the boards of IRIS.TV, an AI-powered video content recommendation engine, and Discuss.IO, a digital video-enabled qualitative consumer research platform. Guest Post by Dan Beltramo. Dan co-founded Vizu, a digital media measurement firm that pioneered real-time brand lift measurement.

Measurement 56

Measurement Storytelling Data Technology 56

Doctor Spin

APRIL 17, 2023

Drawing on real-world examples, Baer demonstrates how businesses that adopt a customer-centric approach to handling complaints can enhance their reputation , improve customer loyalty, and ultimately drive long-term success. Host a customer appreciation event with personalised gifts and special deals. Grand Central Publishing. Shankman, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. 2016: One Bold Content Marketing Prediction for 2016.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

OCTOBER 21, 2022

But in 2016, after a public feud involving rapper Kanye West and his then-wife, Kim Kardashian, Swift’s plans for her next album slammed to a halt. Swift delayed her album release by a year, and during that time, she rebuilt her reputation to where the public desperately anticipated her next move. Don’t get discouraged; get creative.

Strategy 158

Strategy How To Video Reputation 158

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). The practice of PR is reputation management [ Tweet Quote ].

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). The practice of PR is reputation management [ Tweet Quote ].

Reputation 100

Reputation Public Affairs Advertising Advertising 100

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

In 2016, public relations saw its share of highs and lows. Influencer marketing will only become more popular and results-oriented ad it it used more frequently as part of brand marketing and reputation management programs. PR folks now have more ways to get their clients’ messages across than ever before. Technology will evolve.

Real Estate 120

Real Estate Technology Data Agency 120

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. 6) Is Creativity a Skill or Talent? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. Google+ is a stain on Google’s reputation.

Content Marketing 60

Content Marketing Survey B2B Google 60

PRSay

AUGUST 24, 2016

In addition to helping us think creatively, the game also made certain names “infamous” in the Cook family household: U.S Olympic Gold Medalist Michelle Kwan gained an everlasting reputation after my mother once chose her as her “person” and the guessing lasted nearly a week before we gave up.

Reputation 60

Reputation Social Media Study Creativity 60

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. But now I can marinate a little bit in the project, breath and test my creativity a bit more. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. I have awesome clients who give me room to get creative, which makes my job fun.

Media 112

Media Journalism Report Video 112

Communications Conversations

AUGUST 1, 2019

Over the years, you’ve built quite the reputation as a video host for the brands you work for. Apart from building out a revised strategy for social, I’m also working with our team to find creative ways to increase diversity recruitment within our registry. I remember you playing host with MentorMate at MIMA Summit a few years ago.

Social Media 60

Social Media Media Video Meeting 60

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. I’m at my most creative first thing in the morning. What is Deep Work?

Writing 114

Writing Social Media SEO Blogging 114

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. By saying ‘No’ too often they actually lead their Brands to die from atrophy rather than from any potential external reputation risk.

Film 40

Film Creativity Newspapers Internal 40