Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. This morning, G.W.

Case Study 118

Case Study Crisis Management Crisis Study 118

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

OCTOBER 29, 2019

That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I who trusts your team of talented creatives to do their jobs and achieve results. So how have they managed to stay one of the most popular shows on television for more than four decades?

Television 111

Television Writing Storytelling Video 111

Sword and the Script

DECEMBER 15, 2020

Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Rethinking internal and external comms. Creative employee communications.

Marketing 174

Marketing Employee Content Marketing Training 174

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. PR planning for 2016? 2 min video on Remote Working vs The Office. Watch this 2 min "gangsta rap inspired” video on the subject. Automated insight from excel spreadsheets?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 2: Video AND audio production skills. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it.

Instagram 60

Instagram Analytics Mobile Employee 60

ISEBOX

MARCH 18, 2016

The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns. An Enterprise version is slated for release in early 2016.

Publicity 70

Publicity Enterprise Analytics Tools 70

Maxim Behar

DECEMBER 20, 2022

Singer and Eurovision Finalist 2016. We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. Bye bye! . Poly Genova.

Energy 52

Energy Groups Internal International 52

Communications Conversations

AUGUST 31, 2018

I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Jay Olstad, senior video producer & script writer, United Health Group. It was a tough journey.

Media 112

Media Journalism Report Video 112

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. Our clients range from major international companies and well-known brands through to smaller specialist businesses. Instagram: 28.8m.

Sports 54

Sports Social Media Instagram Media 54

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts.

Publicity 40

Publicity Ethics Creativity Travel 40

Cision

APRIL 12, 2016

Check out Cision’s free “State of the Media 2016 Report!” At the same time, I’m fortunate to work on W magazine, because it means that what I’m pitching are provocative stories—often with a predictive look at fashion, film and art—along with addictive videos and bold imagery. Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Internal communications and events. Offsite company retreats.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 198

Writing Communications Marketing B2B 198

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. We’ve profiled 27 companies since launching the Marketing Artificial Intelligence Institute in November 2016. So, by fall 2016, I was left with an incomplete book outline.

Marketing 53

Marketing Software eBook Technology 53

Beyond PR

MARCH 15, 2016

Work with a designer before you even begin writing to determine what graphics, photos and video your target audience is most likely to act on. Community management, advocacy marketing, and sales enablement are all ways to connect with external and internal audiences and develop brand advocates. Find your brand’s Janet van Dyne.

Marketing 40

Marketing Storytelling Fashion Technology 40

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Peter Himler (@PeterHimler) January 13, 2016. Instagram), while others have done so through their creative and prolific media output, e.g, Jimmy Fallon’s Instagram Feed.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

AUGUST 12, 2016

This is such a great opportunity for newsmakers and storytellers alike as PR professionals can get creative with who they partner with to communicate their stories. Leading with content (whether 2D or video) and cutting down the traditional press release to shorter/more straight forward copy also goes a long way.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. The root of the problem is always internal. I also have stopped reading articles or watching videos online without intention. I resolved to do something about it.

Writing 114

Writing Social Media SEO Blogging 114

Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were.

Ethics 52

Ethics Communications Print Television 52

Journalistics

JANUARY 27, 2016

Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). The statements above are most-likely internal statements that guide and ground employees around a common purpose. Image Credit: “ Planning ” by Johannes Lundberg / Flickr Creative Commons). Disney: To make people happy.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Image Credit: “ Binoculars V ” by Chase Elliot Clark / Flickr Creative Commons). The statements above are most-likely internal statements that guide and ground employees around a common purpose. Image Credit: “ Planning ” by Johannes Lundberg / Flickr Creative Commons). Disney: To make people happy.

Blogging 40

Blogging Strategy How To Writing 40

Contently - Strategy

JANUARY 2, 2019

The idea was to create transparency across the industry and help freelance creatives negotiate. Recently, we combined that user-generated data with internal data to create a badass freelance rates calculator so you can easily see what to charge for future projects. Sometimes it’ll be a Facebook video with overlay text.

Case Study 110

Case Study Content Marketing Strategy Facebook 110

Contently - Strategy

MAY 20, 2019

It’s a product promotion that probably wouldn’t have ruffled many feathers, had Burger King not also dropped a strange, accompanying music video to go with the campaign. In the video, called “#FeelYourWay,” characters sing a chorus about how expecting everyone to be happy all the time is unrealistic.

Marketing 111

Marketing Guidelines Video Brand 111