PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. In the lead-up to the 2020 presidential election, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news. This research culminated in our “ Fake News 2020” report.

Journalism 157

Journalism Survey Ethics Report 157

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. The survey also found that just 11.5 by Frank Strong.

Mobile 60

Mobile Survey Marketing B2C 60

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities. But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

Internal 136

Internal International Communications Employee 136

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. For more learnings from the 2016 PRSA Health Academy Conference, check out insights from other attendees such as Finn Partners and Shift Communications , or follow #PRSAHealth. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

MAY 26, 2017

This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Don’t make them hunt and click.

Infographics 120

Infographics Comparison Retail Study 120

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Those results echoed views expressed about press releases on the same survey last year.

Survey 71

Survey Technology Corporate Financial 71

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. A staggering 73 percent of those surveyed revealed they would spend more on a product that promises total transparency.

Brand 208

Brand Branding Consumer Transportation 208

5W PR

JULY 27, 2020

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. A different survey by TalentLMS said most employees like gamification. Gamification Today.

Exercises 97

Exercises Software Employee Training 97

Stuart Bruce

MAY 20, 2016

This year’s GIFT report does show that the situation is improving as the Institute of Practitioners in Advertising recommissioned a survey of equity analysts originally undertaken in 2001 to analyse if opinions over the impact of brands has changed and whether intangible assets should be included in annual reports.

Reputation 94

Reputation Measurement Brand Branding 94

The Proactive Report

JULY 23, 2017

The wheels do tend to grind slowly in large corporations. DemandGen Report – 2016 Content Preferences Survey ). Like biting the tail of a dinosaur – it takes a while for the message to reach the brain. This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers.

Strategy 149

Strategy SEO B2C Engineering 149

Cision

MARCH 1, 2016

And while it may be tempting to dismiss this study because of its localization to Cyprus, note that multiple surveys of consumers find that that the most probable channels that they will see social care on are Twitter and Facebook, and that the most YouTube and blogs rank high for places that people will post reviews. .” 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

NewsWhip

OCTOBER 13, 2022

The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. companies whose celebrity endorsers experienced negative press between 1988 and 2016. Today’s consumers expect companies to take a stand.

Brand 148

Brand Branding Sports Crisis 148

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The answer is a measly eight seconds — one second less than a goldfish’s. But it can be done.

Consumer 243

Consumer Brand Branding How To 243

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year. The company survey 600 marketers globally to produce the report. Content production to grow 25%. “58%

Study 78

Study Marketing Brand Branding 78

Sword and the Script

APRIL 12, 2022

million in 2016. The average journalist covers 3 beats; 74% say they produce content in addition to online and print, such as newsletters (17%) and podcasts (15%) and half publish 5+ stories per week; 33% publish 8+ a week – according to the latest State of Journalism survey by Muck Rack. It raised a Series A round of funding for $1.1

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago. The firm says it surveyed 1,055 bloggers and published the report late in 2016.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 93

Agency Trends Marketing Survey 93

Beyond PR

OCTOBER 28, 2016

Hopefully, institutional investors are not texting-trading while driving, but the results from the 2016 Shareholder Confidence 365 Study indicate they look up from their Bloomberg Portal once in a while. One important caveat: Most IR websites cannot be built with responsive design if your main corporate site is not responsive.

Mobile 40

Mobile Study Construction Retail 40

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. According to a media survey conducted by Business Wire in 2016 , 53% of the responding journalists use a newswire service daily.

Financial 164

Financial Video Consumer Data 164

Communications Conversations

OCTOBER 25, 2016

But, truth be told, the 2016 version of Glassdoor is a whole lot more. And sure, we have ideas on what the corporate culture *should* be–what we *want* it to be. Now, we do have some inputs here–employee surveys, feedback forms and the like. Identify issues employees are afraid to share in an employee survey.

Communications 60

Communications Employee Survey Internal 60

Ethical Voices

MAY 8, 2023

We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score. We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. The company recently published a report that compares and contrasts two aligning surveys of 678 B2B respondents, which counts 438 buyers and 240 vendors. It was reflected, perhaps uncritically, in many of the media reports about the surveys that I read too. User reviews.

B2B 62

B2B Marketing Survey Study 62

Beyond PR

MAY 26, 2017

This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Don’t make them hunt and click.

Comparison 49

Comparison Retail Study Tools 49

Communications Conversations

OCTOBER 15, 2019

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. One more stat to share: Only 5% of publishers want phone calls, according to recent surveys. The rest surveyed (95%!) This ratio has doubled in the last 10 years.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

SEPTEMBER 3, 2016

Don’t forget your target audience,” writes Owen Walker in an opinion piece for PRWeek titled What corporate PRs can learn from activist investors. It’s useful for the guardians of corporate reputation to remember the sentiment dashboard doesn’t necessary tell you if you’re winning or not. There is no popular vote. 3) Pitching?

Pitching 62

Pitching Crisis Policies Corporate 62

Cision

MAY 12, 2016

I look forward to building out a next generation research practice that combines the best of traditional survey research with cutting edge techniques in data science and social media analytics. . 2016 is shaping up to be an important election year. Those who find that sweet spot are doing the best work.

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

Ethical Voices

MAY 6, 2023

We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score. We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times.

Ethics 52

Ethics Training Financial Survey 52

Communications Conversations

AUGUST 23, 2016

For you early adopters, think about Twitter of 2016 vs. Twitter of 2009. I recall sifting through many corporate Twitter accounts where many tweets had 2-3 likes and 1 RT. A 2014 Shareaholic survey claimed that Twitter drove just 1/15 the amount of referrals to publishers as Facebook. When was the last time you did that?

Twitter 60

Twitter Brand Branding Tools 60

MaccaPR

JUNE 8, 2017

The latest survey numbers say that 93 percent of Americans listen to radio, so it’s hardly dying! When Prince died in April 2016, I was impressed by how you gathered his friends to honor him. Prince died on a Thursday in 2016, and that Sunday, we did a one-hour tribute show with guests like Jearlyn Steele, who sang with him.

Radio 89

Radio Instagram Pitching Interviews 89

Sword and the Script

AUGUST 22, 2017

2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. What has been the impact of globalization on corporate communications? It is not easy but it is well worth it. What’s prompting this trend and do PR pros need an MBA to be successful?

Internal 70

Internal International Interviews Trends 70

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The answer is a measly eight seconds — one second less than a goldfish’s. But it can be done.

Consumer 49

Consumer Brand Branding Reputation 49

PRSay

FEBRUARY 27, 2017

The 2016 labor force statistics from the current population survey provided by the Bureau of Labor Statistics reports that of all people employed in public relations, still less than 10% are African American. One of her most noted clients was Toyota Motor Corporation in 1987. Where was everyone else in this industry?

Conference 60

Conference Education Public Affairs Television 60

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Content marketers need allies – and they may find them in the corporate communications and PR department.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

APRIL 9, 2019

For the last four years, I’ve reviewed the annual public relations salary survey by PRWeek. In addition, there are links to my take on this survey from prior years as a reference. 2016: $92,125. 2016: $92,125. In my opinion, this salary survey is reflective of broader economic trends. 2018: $95,000. 2017: $91,000.

Publicity 93

Publicity Survey Comparison Report 93