The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. It makes perfect sense – PR is a communication function and social media is all about communication. Check out our free email course on the Digital PR skills you need in 2016 and beyond. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? [By Lisa Davis].

Infographics 100

Infographics Survey Content Marketing Marketing 100

PRSay

OCTOBER 24, 2018

Then, on April 20, 2016, Mitsubishi President Tetsuro Aikawa resigned suddenly after admitting that his company had falsified its fuel-efficiency reporting. But then the 2016 scandal forced Nissan to suspend selling those models. Mitsubishi’s history of scandals suggested an unethical corporate culture. to $3.97) per share.

Ethics 242

Ethics Automotive Conference Technology 242

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. But what these brands failed to remember is that a CSR program isn’t about them. Be Consistent, Long-Term Timing.

Corporate 116

Corporate Retail Policies Employee 116

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. While we didn’t ask specifics about the programs themselves (e.g.,

Survey 90

Survey Marketing Content Marketing Measurement 90

Communications Conversations

JUNE 27, 2016

But, as I look at this deal, I have a number of thoughts–and can think of a number of ways this deal will impact us as corporate communicators: No sudden moves for at least six months. That means more features and tools for us, as corporate communicators, to take advantage of. Think more 2017 than 2016. Off the shelf.

LinkedIn 84

LinkedIn Corporate Communications Employee 84

Communications Conversations

DECEMBER 14, 2015

Almost two years ago, I ranted on this blog about how I was done with coffee meet-ups. I’ve heard jokes, smart remarks and comments from too many friends to list here about that post over the last year-plus. And finally, that also means talking about my list publicly as a means of holding myself accountable.

Meeting 60

Meeting Travel Storytelling Local 60

Communications Conversations

JANUARY 19, 2017

2016 was a good year to be a job seeker. As I thought about 2016, I landed on 8 moves that I believe will change the PR/social landscape in the year ahead: Nathan Eide, director, test & learn, FRWD. Still not exactly sure what the title means, but I do know Nathan’s move from Bolin to FRWD in 2016 was a big one.

Marketing 60

Marketing Agency Social Media Leadership 60

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Amelia went on to explain that by following a few tips, healthcare communicators can use digital technologies to help change people’s attitudes and bring about behavioral change. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

JANUARY 22, 2016

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. Here’s some of what we talked about. Q2: W/o context they are NOT valuable, don’t tell you anything about biz outcomes. Here’s to another great year of PR measurement!

Measurement 40

Measurement Community Facebook LinkedIn 40

Waxing UnLyrical

NOVEMBER 21, 2016

Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. That can be a click through, a comment, or a share.

Measurement 40

Measurement Community Banking Advertising 40

Waxing UnLyrical

OCTOBER 28, 2016

Here’s some of what we talked about: On how we can benchmark the amount of time it takes to create effective content: A2 #measurePR First step, establish your #KPIs. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Measurement 40

Measurement Comparison Banking Print 40

Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? Here’s some of what we talked about. Robert Scoble (@Scobleizer) April 14, 2016. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

FEBRUARY 19, 2016

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. Here’s some of what we talked about. Twitter Facebook Google+ LinkedIn #measurePR Recap (Feb 2016): Measuring Community.

Community 40

Community Measurement Tools Facebook 40

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Employees are credible influencers.

International 136

International Internal Communications Employee 136

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. And according to the 2016 Cision State of the Media Report they don’t think Twitter is going away anytime soon. It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

PRSay

DECEMBER 3, 2021

At the same time, however, we’ve grown increasingly concerned about the ability of journalists to cover news with independence and integrity. The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. About 20 percent said such efforts had no effect.

Journalism 139

Journalism Survey Ethics Report 139

Waxing UnLyrical

JUNE 3, 2016

Here’s some of what we talked about. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order.

Media Relations 40

Media Relations Measurement Media Analysis 40

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Corporate Communication as a Discipline. Managing the narrative: Investor relations officers and corporate disclosure✰.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Waxing UnLyrical

JUNE 24, 2016

You know what’s awesome about a digital event? Despite the offline-online discordance, it was actually really fun, and those who participated live told me learned a ton about how to curate such an event. Speaking of, here’s some of what we talked about. Doing it live from a REAL event! Someone pinch me!

Measurement 42

Measurement Analysis Banking Internal 42

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. Jessica spent six years in corporate PR before launching her own business. What can you do to learn more about taking an unconventional career path and finding your passion project? How can you break through that block?

Community 150

Community Twitter Corporate Groups 150

Beyond PR

AUGUST 30, 2016

For the next 10 to 15 years, those in the Class of 2016 will likely earn less, and have more spells of unemployment, than if they had graduated when job opportunities were plentiful.”. Given these odds, college students want to read about how they can improve their chances of finding a job after school. There is about $1.3T

Radio 68

Radio Media Newspapers Technology 68

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. Here’s some of what we talked about. A3: The C-suite cares about the bottom line, so should you. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Amirite ladies?

Measurement 40

Measurement Meeting Comparison Banking 40

ImPRessions - Crenshaw Communications

JULY 10, 2017

Unless it’s an editor’s specific job to report on moves or changes to the corporate org chart, he won’t appreciate you clogging an in-box with pitches. The agency backed it up with current newsy facts and set about pitching it. The best course is to be very judicious about where and how you pitch such news.

Pitching 170

Pitching Media Product Launch Agency 170

Communications Conversations

NOVEMBER 12, 2020

And, I feel kinda badly about that because I really should have highlighted Holly a long time ago. And, when you did, you never heard a bad word about her. After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

Cision

JUNE 16, 2016

Hugh Elliott (@HughSElliott) June 15, 2016. Metrics help us measure [that] return, which means we can prove internally, externally, about all the great work that’s been done in the communications world.”. Gorkana (@Gorkana) June 15, 2016. Gorkana (@Gorkana) June 15, 2016. AnnSi Krol (@annsikrol) June 15, 2016.

Internal 120

Internal International Measurement Analytics 120

Contently - Strategy

OCTOBER 18, 2021

They were there to learn about behavioral economics from the renowned psychology professor. I’m talking about?” But since everyone seemed to be paying attention and acting normal, nobody raised their hand to ask Ariely what the hell he was talking about. Pluralistic ignorance is the 7th plague of the corporate world.

Marketing 111

Marketing Storytelling Travel Corporate 111

PRSay

OCTOBER 16, 2020

Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., which is one of many companies giving employees time off to vote.

Communications 201

Communications Nonprofit Employee Local 201

Cision

MAY 26, 2017

To that point, like any corporate messaging (products, PR, IR) you need to target your earned media (earnings and news release) where your audience (investors) will easily receive it. About the Shareholder Communications 365 Study. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Read question 3.

Infographics 120

Infographics Comparison Retail Study 120

Stuart Bruce

MAY 20, 2016

We believe that this exercise should be conducted annually and include explanatory notes as to the nature of each intangible asset, the key assumptions made in arriving at the values disclosed and a commentary about the health and management of each material intangible assets. They could then be held properly accountable.”.

Reputation 94

Reputation Measurement Branding Brand 94

Sword and the Script

SEPTEMBER 5, 2023

Corp comm departments are chronically underfunded and lower on the corporate priorities list. At that time, Norwegian Krone equaled about $1.80 He was instrumental in Cison’s 2016 acquisition of PR Newswire for $841 million – and the eventual SPAC acquisition and “blank check IPO.” Executing M&A post-deal is hard.

Software 162

Software Marketing Leadership B2B 162

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000.

Survey 72

Survey Corporate Comparison Financial 72

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency is key when it comes to successful marketing. Authenticity is key.

Branding 208

Branding Brand Consumer Transportation 208

5W PR

JULY 27, 2020

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. Of those 45 or older, nearly all (97%) said gamification would improve their work.

Exercises 97

Exercises Software Employee Training 97

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. What’s more, media credibility has actually increased over 2016. Tired of hearing about Uber? The Losers.

Airlines 180

Airlines Reputation Journalism Crisis 180