ImPRessions - Crenshaw Communications

JULY 17, 2017

Internet ad spend surpasses television spend. Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. PRs have long been aware that the content we create is increasingly consumed on mobile devices.

Trends 159

Trends Mobile Advertising Advertising 159

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. 7 Consumers take continue to take control with ad blockers. 2 Internet usage continues to grow. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. We’re No Longer Reaching in the Dark. It’s Affordable.

Marketing 120

Marketing Analytics Television Tools 120

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Last year, the U.S.

Television 72

Television Education Groups Community 72

The Stalwart Blog

FEBRUARY 9, 2017

There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. The Pew Research Center cited that the average weekday news circulation fell 7 percent in 2016 , the most in six years. It’s sad in many respects. This is only the beginning. Here’s why.

Television 60

Television Local Print System 60

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. You now have a different, more exciting challenge. Changing Habits. Organic content is PR.

Pitching 120

Pitching How To Instagram YouTube 120

Sword and the Script

NOVEMBER 26, 2016

This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. The hype cycle is a framework the organization applies to study emerging technology markets.

Brand 60

Brand Branding Content Marketing Film 60

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Measurement 56

Measurement Storytelling Data Technology 56

PRSay

FEBRUARY 27, 2017

The 2016 labor force statistics from the current population survey provided by the Bureau of Labor Statistics reports that of all people employed in public relations, still less than 10% are African American. Ask them what they know about public relations (and be prepared if the answer is only what they’ve seen portrayed on television).

Conference 60

Conference Education Public Affairs Television 60

PRSay

AUGUST 12, 2016

Information overall is consumed differently because of social and the competition among stories today grows stronger each day. Whether it is during a sporting event or a key culture moment, news makers, story tellers and consumers are all glued to this platform for instant reaction and ongoing analysis.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. Your Pitch Team. Want to maximize your time in studio?

Media 120

Media Television Pharmaceuticals Radio 120

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Keeping track of them is time-consuming. 8) Growth Marketing Toolbox.

Marketing 88

Marketing B2B Interviews Content Marketing 88

Sword and the Script

MAY 21, 2016

In 2015, there are literally hundreds of channels where consumers access content.”. So in 2016 our past VP of marketing is now 46. In his latest book, Content, Inc., It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

Social Media 64

Social Media Marketing Media Content Marketing 64

Mindful Marketing

JANUARY 1, 2022

In centuries gone by, that influence was limited to direct interpersonal contact and then to traditional mass media like television. ByteDance released TikTok, or Douyin as it’s known in China, in September of 2016. In TikTok’s defense, the Blackout Challenge predates the social media platform.

Privacy 72

Privacy Social Media Trends Video 72

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. According to Nielsen, the average American spends 158 hours each month watching television(!!). They are not only difficult to avoid they can consume significant time.

Writing 114

Writing Social Media SEO Blogging 114

ImPRessions - Crenshaw Communications

DECEMBER 19, 2018

As a heavy consumer of (real) political content, I admit I never saw the fake news crisis coming. As it turned out, the Facebook ads of 2016 were a small part of a more widespread and well coordinated paid media effort. The headlines blaring that Hillary Clinton sold weapons to ISIS, or that the Pope endorsed Trump seemed laughable.

Government 170

Government Facebook Instagram Television 170

Presspage

MAY 10, 2017

‘With the combination of ubiquitous internet, apps for broadcast and devices to view and consume, we are now able to communicate using visual content in real time.’ The traditional value hierarchy of Television > Radio > Newspapers has not really changed and just reframed into Video > Audio > Text.

Video 109

Video Technology Television Radio 109

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short.

Social Media 96

Social Media Marketing Media Creativity 96

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. With a majority of people consuming their news through social, it’s a no-brainer that the primary stomping ground for the elections took place online.

Social Media 48

Social Media Media Twitter Survey 48

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. In broadcast television, you had three choices – ABC, CBS or NBC. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Flatiron Communications

JANUARY 15, 2016

Yes, that’s where more and more consumers sate their media appetites these days. Then came CGM (consumer generated media), which accelerated the fragmentation of the media landscape, and created a bigger challenge for comms pros to set tongues-a-wagging. Peter Himler (@PeterHimler) January 13, 2016.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28