Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. A staggering 73 percent of those surveyed revealed they would spend more on a product that promises total transparency.

Brand 208

Brand Branding Consumer Transportation 208

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers.

Brand 252

Brand Branding YouTube Social Media 252

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. With the community’s growing influence, how can businesses target and win over Hispanic consumers? Doing research about traditionalists’ values and the media they consumed in their home country can help narrow down what businesses can target.

Marketing 184

Marketing Nonprofit Community Mobile 184

Cision

MAY 26, 2017

This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”. More to the point, where do they want to consume it? But what is the exact content institutional investors looking for?

Infographics 120

Infographics Comparison Retail Study 120

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” DemandGen Report – 2016 Content Preferences Survey ). Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

Cision

MARCH 3, 2016

Technology, from smartphones to social media, has shifted the way people consume, share and discuss content. According to the journalists surveyed in Cision’s State of the Media 2016 Report , communication professionals need to work on four key areas of media outreach. Newsrooms have evolved to keep up with audiences’ needs. .

Media Relations 120

Media Relations Media Pitching Survey 120

NewsWhip

OCTOBER 13, 2022

Today’s consumers expect companies to take a stand. The 2019 Aflac Corporate Social Responsibility Survey found that 55 per cent of Americans believe it’s important for brands to take a stand on social, environmental, and political issues. companies whose celebrity endorsers experienced negative press between 1988 and 2016.

Brand 148

Brand Branding Sports Crisis 148

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Health Business Elite , EBSCO host (accessed March 1, 2016). Business Source Premier , EBSCO host (accessed March 1, 2016). 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Consumer 49

Consumer Brand Branding Reputation 49

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Researching potential spokespeople for B2B tech or consumer clients includes contacting agents and managers (pricey), employing obvious search terms – “paid media spokesperson” or “xx expert” (time-consuming) and then back-and-forth negotiating with no true industry standard for price and contractual terms.

Pitching 120

Pitching Consumer B2B Survey 120

The Proactive Report

SEPTEMBER 25, 2017

Just recognize that most media now gets found and consumed either on search engines or social platforms. According to the Reuters Institute for the Study of Journalism’s Digital News Report 2017 , 51% of those surveyed in the U.S. That’s a 5% increase from the 2016 report and that figure is double what it was in 2013.

Measurement 100

Measurement Analytics Social Media Google 100

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Full results of the survey and an overview of the trends are available at American Banker and in the July issue of “American Banker.”). The top three “Overall” U.S.

Banking 60

Banking Reputation Financial Government 60

The Proactive Report

MAY 12, 2016

It’s no wonder then that visual content is the top marketing trend for 2016. According to a Digiday and Chute survey, visual content can be up to 10X more effective than plain text. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014.

Real Estate 100

Real Estate Brand Branding Survey 100

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Consumers want to interact with your brand values. But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Full results of the survey and an overview of the trends are available at American Banker and in the July issue of “American Banker.”). The top three “Overall” U.S.

Banking 60

Banking Reputation Financial Government 60

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

FEBRUARY 18, 2017

It shows “statistically significant improvements” in what consumers “have heard” about some brands and what they “have said” about fewer brands. Given Mr. Loechner’s reporting, I might dive into the survey findings in greater detail later. The article breaks out the data which, ironically, narrows like a funnel. And later. “64%

B2B 66

B2B Marketing Advertising Advertising 66

Communications Conversations

JULY 6, 2018

One recent survey showed that in 2016, 29% of respondents were interested in long-form (20+ minutes) video content. You’ll see many consumer brands targeting these younger people early on with IGTV–and I think you’ll see far fewer B2B brands experimenting with it. Fewer 30-second ad spots, more GoT.

Social Media 87

Social Media Instagram Media Video 87

Sword and the Script

NOVEMBER 15, 2016

This post provides summaries to four recent content marketing studies – as part of the cliff note series – which routinely provide quick reviews of surveys and studies. Additional reading: Survey Finds Improving Optimism in Content Marketing. Most consumers (96%) “like to encounter thoughts and ideas that go beyond current thinking.”

Content Marketing 60

Content Marketing Study Marketing B2B 60

Shift Communications

FEBRUARY 8, 2016

If we conducted surveys, the exact questions and responses given. Here’s an example of a bad disclosure: Study by SHIFT Communications, 2016. This survey collected 34,721 impressions and 10,561 responses for a 30.4% The date of the survey period was 2/4/13-2/13/13. What constitutes proper disclosure?

Survey 60

Survey Analysis Data Print 60

Beyond PR

MAY 26, 2017

This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”. More to the point, where do they want to consume it? But what is the exact content institutional investors looking for?

Comparison 49

Comparison Retail Study Tools 49

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. In addition, the average respondent consumes 1.5 In 2016, the live streaming market was a $30 billion dollar industry— by 2021, it’s projected to grow to a whopping $70 billion. If not, you should.

Video 78

Video Trends Strategy Marketing 78

Beyond PR

OCTOBER 28, 2016

Hopefully, institutional investors are not texting-trading while driving, but the results from the 2016 Shareholder Confidence 365 Study indicate they look up from their Bloomberg Portal once in a while. It was the first study of its kind — directly asking investors how they consume investor relations content.

Mobile 40

Mobile Study Construction Retail 40

MaccaPR

APRIL 20, 2016

Social Media Examiner’s Michael Stelzner, during which he identified top trends impacting social media in 2016. Note: Statistics mentioned below come from the Social Media Examiner 2016 survey of 5,100 social media marketers. Sixty-seven percent of marketers will increase their Facebook marketing efforts in 2016.

Social Media 48

Social Media Trends Media Facebook 48

Beyond PR

DECEMBER 2, 2016

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content.

Study 40

Study Social Media Retail Media 40

Beyond PR

OCTOBER 13, 2016

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content.

Study 40

Study Retail Print Survey 40

Beyond PR

SEPTEMBER 30, 2016

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content.

Study 40

Study Trade Shows Retail Financial 40

Ethical Voices

MAY 8, 2023

We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score. One is mixed into the survey process itself. We’ve been helping companies measure their ethical culture since 2016.

Ethics 70

Ethics Training Financial Survey 70

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Buyers aren’t just in control of their own purchases; they’re influencing other people’s purchases.

Marketing 120

Marketing Financial Strategy Analytics 120

Beyond PR

SEPTEMBER 15, 2016

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content.

Study 40

Study Exercises Energy Retail 40

Beyond PR

APRIL 6, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. .

Brand 49

Brand Branding YouTube Survey 49

Ethical Voices

MAY 6, 2023

We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score. One is mixed into the survey process itself. We’ve been helping companies measure their ethical culture since 2016.

Ethics 52

Ethics Training Financial Survey 52

The Resolution Blog

NOVEMBER 25, 2015

72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. PR planning for 2016? You can even convert it back to PDF. Very cool. Brain gems for decision-makers.

eBook 120

eBook Google Tools Analytics 120