Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? Five Observations Gained from Starting an Online Community. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.”

Storytelling 0

Storytelling Video Leadership Writing 0

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. The firm says it surveyed 1,055 bloggers and published the report late in 2016. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers. Answer: Weekly.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. To that end, I do think B2B organizations should be investing moderately in Facebook ads, with one caveat: These should be done as an effort to augment a content marketing approach, rather than solely for lead generation.

B2B 60

B2B Facebook Marketing Social Media 60

Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. How did these chats help me?

Meeting 40

Meeting Communications Marketing Community 40

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. PR planning for 2016? This trends tool will help build out your campaign content & influencer insight in seconds. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

APRIL 5, 2016

Stats from the survey show that marketers’ attitudes toward mobile marketing are similar to their attitudes toward social media marketing: CMOs plan to spend more on mobile, even if they can’t justify exactly why. There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal.

Mobile 60

Mobile Survey Marketing B2B 60

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I But B2B influencer marketing works completely differently. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Barokas

JANUARY 19, 2018

However, while Facebook and Instagram have been revolutionary marketing tools for brands, it seems like they both want to get back to their roots, shifting the focus of their feeds away from brands with new algorithm changes. So, with its newest algorithm change, Facebook is shifting its priorities back to people.

Instagram 84

Instagram Facebook How To Travel 84

wiredPRworks

JUNE 8, 2016

For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. The world’s top financial planning and life insurance professionals are about to become more savvy about WIRED marketing, LinkedIn and social selling. For more information on MDRT’s 2016 Annual Meeting, go to imdrt.org/2016am/index.html.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency.

Agency 48

Agency Crisis Management Fashion Social Media 48

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

wiredPRworks

JUNE 17, 2016

attendees will learn to leverage social selling and multichannel marketing for associations. For more information on Forum Forward 2016 and to register, go to forumforward.org. We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. More Intelligent” Marketing Automation. Marketing Artificial Intelligence Institute.

Agency 84

Agency Enterprise Technology Analytics 84

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Building Content that Has Value Beyond Likes, Comments and Clicks. “Content wasn’t supposed to be this chase for more ‘likes.'”

Conference 120

Conference Internal International Data 120

Mindful Marketing

JANUARY 31, 2017

Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention. Our definitions about journalism have been evolving – content marketing by brands is becoming more important than ever.

Journalism 50

Journalism Report Enterprise Interviews 50

ZudePR

JULY 20, 2016

4: Get Involved in Communities I’m a runner. But the thing is, in 2016, geography shouldn’t limit you. Since flying solo, I’ve made friends from around the world, virtual and physical, by getting involved on communities/forums etc. 2016 Goals,” it says. What those little things are depend on what you want to do.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. Survey Finds Improving Optimism in Content Marketing. Anyone that followed social media advice was caught in a bind.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. CMD (@CMDCreates) April 18, 2016.

Social Media 0

Social Media Marketing Media Customer Service 0

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 6a) June 6, 2016: DOJ Rules on PR Newswire. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. What Does It Take to Implement Content Marketing Effectively in B2B?

Marketing 86

Marketing B2B Interviews Content Marketing 86

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. I had a chance to team up with IABC Fellow Ned Lundquist to survey PR and communications professionals that subscribe to his “ Job of the Week ” (JOTW) email newsletter. The 2018 JOTW Communications Survey from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. Do you require content at scale?

Content Marketing 40

Content Marketing Marketing System Technology 40

The Proactive Report

FEBRUARY 7, 2016

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Sword and the Script

MAY 28, 2016

. — John Legere (@JohnLegere) March 7, 2016. There are more than 6,000 reactions at the time of this writing, not counting the commentary from the community. — Frank Strong (@Frank_Strong) May 24, 2016. Producing Content for Peers Rather than Ideal Customer. Everything You Know about Branding is Wrong.

Marketing 61

Marketing Social Media Content Marketing Writing 61

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Deirdre Breakenridge

MARCH 23, 2016

We increased our earned media coverage by nearly 17% this month, which means more exposure for the brand. If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Compare that with digital advertising, in which.02% Molto impressivo! What a win!

Communications 150

Communications How To Analytics Public Affairs 150

Beyond PR

DECEMBER 13, 2016

According to a recent research report by the Content Marketing Institute , Sixty-two percent of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. That may mean that your community is migrating to another network.

Content Marketing 40

Content Marketing Trends B2B Analytics 40

Beyond PR

MARCH 15, 2016

From Lois Lane’s Pulitzer-prize winning, hard-hitting storytelling to Spider-Man’s snappy wit and photojournalism skills, your marketing team must tap into a range of voices, expertise, and content formats to deliver a brand story that inspires. Find your brand’s Janet van Dyne. And now, we need your help!

Marketing 40

Marketing Storytelling Fashion Technology 40

Sword and the Script

JUNE 7, 2016

For example, here’s a look at some of the communication preferences as expressed by Generation X-ers during the middle of the buying cycle : Vendor face-to-face meeting: 33%. Analyst content (Gartner, Forrester, etc.): Industry, professional online communities or forums: 20%. Top 5 Challenges Facing B2B Marketers in 2016.

Survey 60

Survey Marketing B2B Infographics 60

Waxing UnLyrical

DECEMBER 12, 2016

Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. We officially launched in September of 2016 at Content Marketing World.

Film 40

Film Software Measurement Data 40

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Roundups are content curation at its finest. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Insight from @On24 #On24roadshow.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. He's also a world-leading web strategist, content marketer, author, and speaker. He is the most followed chief marketing officer (CMO) on Twitter. What is Deep Work?

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People want to buy from brands that they can trust and feel that share the same values. Ecommerce brands use their app to offer discounts, free shipping, etc.

Marketing 104

Marketing Content Marketing Crisis Management Data 104