Waxing UnLyrical

AUGUST 3, 2016

Aly Saxe (@Aly_Saxe) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. SU Social Commerce (@SocCommSU) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. measurePR. —

Report 40

Report Measurement Software Analytics 40

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Sentiment analysis around this question suggests context matters.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. Let’s revise the 2016 numbers. Why stop there?

Survey 114

Survey Agency Report Corporate 114

Sword and the Script

DECEMBER 24, 2016

In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga.

Twitter 60

Twitter How To B2B Analytics 60

Shift Communications

JANUARY 25, 2016

This often means using data about our current market or audience to create a model. A simple example may be an analysis of engagement for a brand’s 2015 social content, revealing what types of posts earned the most attention. This very early application of content marketing came at the perfect time, in a number of ways.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JULY 5, 2016

A scant 6 years later, in the second quarter of 2016, we published 18,452,168 stories per quarter. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. Embracing customer journey analysis. In 2009 did we exceed 18 million stories per year.

Publicity 110

Publicity eBook Analysis Google 110

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. The firm says it surveyed 1,055 bloggers and published the report late in 2016. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers. Answer: Weekly.

B2B 60

B2B Blogging Data Survey 60

PR 20/20

SEPTEMBER 29, 2020

So how do you get marketers to really understand AI , explore new concepts and take action? At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Early posts on Marketing AI Institute’s blog. That’s what we aimed to discover.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

APRIL 10, 2018

Why Content Marketing and Public Relations Need Each Other. I leave you with a final thought stemming from this analysis : In 2016 Cision acquired PR Newswire for $841 million – which I estimate is somewhere between 5x and 8x annual revenue. What is the value in that? Spending $30,000 on Releases You Don’t Need?

Engineering 71

Engineering Content Marketing Analysis B2B 71

Sword and the Script

APRIL 2, 2019

His analysis is sharp and often points to the faults of law firms, and while I cannot pretend to rise to the caliber of brilliance Mr. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. Enter the Big Four into Legal and Marketing. likes to say. 2) Be proactive in delivering value.

Agency 93

Agency Trends Marketing Survey 93

Waxing UnLyrical

OCTOBER 5, 2016

Sahana (@hellosahana) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016. Angela Sinickas (@sinickasa) September 8, 2016. Katie Delahaye Paine (@queenofmetrics) September 8, 2016.

Measurement 77

Measurement Analysis Tools Agency 77

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Wishing you a safe and happy holiday season.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

JULY 2, 2019

As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. That presentation also details an interesting competitive analysis suggesting that Meltwater and Kantar Media are its biggest rivals. 4) Details on the Cision-TrendKite Acquisition.

Trends 60

Trends Media Report Technology 60

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. This is what I mean when I suggest you can’t run content marketing like a campaign, but you can run a campaign inside a content marketing program. Marketing Charts: What the Most Influential B2B Vendors Are Doing to Win Business. Consider the following: Cybersecurity.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. 6a) June 6, 2016: DOJ Rules on PR Newswire.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The news is recycling content.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. Analysis: The low marks for retargeting was surprising. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

MAY 28, 2016

There are of course templates for analysis, continuous efforts to improve and variables marketers can’t control. The audience, or the people formerly known as the audience , is getting a vote in marketing like never before. — John Legere (@JohnLegere) March 7, 2016. Audience Votes in Paid Social. Promoted tweet.

Marketing 61

Marketing Social Media Content Marketing Writing 61

Sword and the Script

JUNE 4, 2016

and Pew Research that found: “Although shorter news content is far more prevalent than long-form, and therefore draws more total traffic, individual lengthy articles are accessed at nearly the same rate on mobile devices as short pieces, the analysis found. It’s why I often say content marketing is PR. Did you know?

Crisis 60

Crisis Marketing Crisis Communications Content Marketing 60

Buzzstream

MAY 2, 2024

He did this really interesting analysis of the, like 12 companies that. There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke.

Internal 62

Internal International Insurance Insurance 62

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful.

Strategy 120

Strategy Infographics Content Marketing Study 120

Beyond PR

OCTOBER 14, 2016

Women are positioned as experts during morning show news coverage only 26 percent of the time, says the Women’s Media Center’s #WhoTalks analysis of on-air guests. When Cision published an analysis of U.S. Get those results by downloading the Top 100 2016 Election Journalists, Editors and Media Influencers.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

Beyond PR

DECEMBER 12, 2017

Are you providing advice or analysis? In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. HubSpot reported in 2016 that 43 percent of readers skim online content. His areas of interest include the written word, customer service, and content marketing.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Are you providing advice or analysis? In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. HubSpot reported in 2016 that 43 percent of readers skim online content. His areas of interest include the written word, customer service, and content marketing.

Writing 79

Writing How To Infographics Pinterest 79

Sword and the Script

DECEMBER 12, 2017

The most interesting part about predictions is they are an intersection of analysis and aspiration. 6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. 20) A new focus on marketing efficiency.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Waxing UnLyrical

AUGUST 17, 2016

Started as PR Pro & fell in love w/ measurement, content & tech to drive brands’ messages. Heidi Sullivan (@hksully) August 9, 2016. Marketers get big budgets b/c they are seen as a profit center. Heidi Sullivan (@hksully) August 9, 2016. Dan Farkas (@danfarkas) August 9, 2016. 1/2 #MeasurePR. —

Measurement 40

Measurement Infographics Tools Data 40

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. What are your thoughts about user-generated content? For example, emojis and the use of emojis for targeted marketing. Conduct a gap analysis.

Case Study 85

Case Study Content Marketing Strategy Facebook 85

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

MARCH 2, 2017

Content and Inbound Marketing Blogs. Content Marketing Institute – Joe Pulizzi, the Godfather of content marketing, generates a freakishly vast amount of podcasts, e-books, white papers and webinars on his discipline. 9 (More) Lessons From the World’s Best Content Marketing Brands ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 19) Movie franchise approach to content marketing outpaces the newsroom model.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today.

Web 60

Web Google Mobile B2B 60

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168