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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2022 is going to be known as the year of the employee.

Marketing 214
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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. I definitely have more thoughts on the skills the social media pro of 2022 should have. Let’s face: People are pretty critical of brands on social media – especially in 2022. Community management. Strong copywriting skills.

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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Muck Rack named Inc.

Software 162
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How can brands benefit from TikTok influencers?

Prohibition

Influencers have taken their time to build their community which provides niche content to their target audience and their opinions are seen to come from an authoritative figure. This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57 billion globally this year!

Brand 118
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PRSA’s Kansas City Chapter Starts Scholarship Fund to Carry On Legacy of Trailblazer, Dr. Inez Y. Kaiser

PRSay

Kaiser GKC-PRSA Memorial Scholarship Fund at the Greater Kansas City Community Foundation for undergraduate college scholarships. She died in 2016 at age 98. Wells Award for leadership in journalism for people of color. To donate to the scholarship fund, click here. Greg Beaubien is a frequent contributor to PRSA publications.

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Communicators Can Help Americans Vote in 2020

PRSay

Delaware has enacted early voting, but the option won’t be in place until 2022. With voting rules varying from state to state, communicators can help Americans understand the logistics of receiving and casting their ballots, according to representatives of voting-rights organizations who participated in an Oct.

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How data analytics is driving real life change 

PR in High Definition

SEGA , a worldwide leader in interactive entertainment, is using real-time data to drive community activities, improve player experiences, and offer more personalised interactions. first energy transition progress report , published in April 2022, the company has already cut total emissions by 16% since 2016.