Remove 2016 Remove 2022 Remove Community Remove Creativity
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2022 is going to be known as the year of the employee.

Marketing 215
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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. I definitely have more thoughts on the skills the social media pro of 2022 should have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Community management. Strategic thinking.

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How can brands benefit from TikTok influencers?

Prohibition

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. With more than 1 billion active users in 2022, over 3 million of those are deemed to be influencers on the app.

Brand 118
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Global Business Leaders Congratulate Maxim Behar for the PR Week Award as Best PR Professional in Europe for 2022

Maxim Behar

Singer and Eurovision Finalist 2016. I love working with you and with M3 Communications Group, Inc. And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. Senior Communications Manager, EIT Urban Mobility. Bye bye! .

Energy 52
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10 skills the PR pro of the future will need (revised)

Communications Conversations

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” 2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing. All of it.

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. Private Slack community. Our roadmap is focused on three primary areas of community, education and technology. The Rate of Change is Accelerating.

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Collision’s Audacious Return to Toronto

Flatiron Communications

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” We have to make sure we're reporting on the things that are more relevant to people's lives…not Beltway chatter" – @AP 's @JuliePace @CollisionHQ #collision — Peter Himler (@PeterHimler) June 22, 2022.