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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing 214
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JCT Project Bank Account documentation – what’s changed in 2022?

Practical Law Construction

So it is good to see that, in April 2022, JCT published a new edition of its PBA documentation to try and dispel these criticisms. The 2022 edition is intended for mass appeal with JCT making clear that this form of PBA is suitable for use on all projects no matter the size. The 2022 edition has been subject to a thorough tidy up.

Banking 97
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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. I definitely have more thoughts on the skills the social media pro of 2022 should have. Let’s face: People are pretty critical of brands on social media – especially in 2022. However, I LOVE the concept they’re driving at here.

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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

Then in September 2022, Meltwater announced a “review of strategic alternatives” which I noted , is often a call for potential suitors. Muck Rack said its revenue grew 338% from 2019 to 2022 – enough to put it at number 1,658 on the Inc. In early 2020, the company’s founder and CEO – Jorn Lyseggen – stepped aside. Muck Rack named Inc.

Software 162
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How can brands benefit from TikTok influencers?

Prohibition

This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57 Implementing a TikTok influencer strategy is a must for brands in 2022, especially those marketing to a younger audience, as nearly 90% of all TikTok users are younger than 50. billion globally this year!

Brand 118
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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

2022, October 10). 2022, November 6). 2022, November 6). 2022, October 10). 2022, November 6). 2022, November 6). The informational advantage of the werewolves usually makes them more likely to win, as they can coordinate their actions and manipulate the uninformed majority. 2 Andrew Plotkin. In Wikipedia.

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PRSA’s Kansas City Chapter Starts Scholarship Fund to Carry On Legacy of Trailblazer, Dr. Inez Y. Kaiser

PRSay

In 2022, the endowment fund will begin awarding scholarships to Black college students at the junior and senior levels who demonstrate Kaiser’s qualities of Black leadership, PR excellence and community volunteerism, PRSA’s Greater Kansas City Chapter said in a statement. She died in 2016 at age 98.