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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 194
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The Future of TikTok – and What a Potential Ban Means for the UK

Prohibition

However, the app has recently come under scrutiny and faces a potential ban in the US and UK due to concerns over data privacy and national security. Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. million active users per month as of 2022.

Privacy 62