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Tracing the measurement origins of PESO

PR Conversations

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media.

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2015 World PR Report: Concerns Around Media Relations And Measurement

Mindful Marketing

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Purporting otherwise is going to keep the Bad Pitch Blog very busy. We ranted about this a few blogs ago.

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SHIFT Archives: The Best of Q3 2015

Shift Communications

Want to see how to do this for your blog? Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Here’s how. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6.

Twitter 74
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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal.

Marketing 215
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Top Takeaways – 2015 Solo PR FPRA Conference Recap

Solo PR Pro

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Conference highlights.

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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic and series-based content is one of the most powerful tools to engage and entertain audiences, in equal measures. . Here’s another 2015 trend on the list.

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Put a Face to Your Characters.