Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

David PR Group

NOVEMBER 14, 2014

A consequence and perk of being a blogger is that you often get solicited by public relations and marketing people. This week, though, I was invited to a marketing event that I just couldn’t turn down. What Bacardi is doing actually fits with my main marketing theme for 2015. I would love to learn more. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Shift Communications

OCTOBER 30, 2015

While Q3 has not historically been the strongest quarter for their marketing revenue, it’s been especially weak. This is aligned with CEO Jeff Weiner’s previous comments about significant revenue challenges from PPC advertising and the real-time buying ad market. What should marketers and communicators do now?

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Shift Communications

FEBRUARY 2, 2015

Marketers and advertisers Monday-morning quarterback after the Super Bowl (aka the Ad Bowl) every year: Whose ads were watched the most? Which 2015 Super Bowl ads got SHARED the most? Congratulations to Budweiser, the most-shared winner of Ad Bowl 2015! Vice President, Marketing Technology. Christopher S.

YouTube 60

YouTube Advertising Advertising Mobile 60

Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Keep PR Weird: SHIFT Starts 2015 With New Austin Office. Here’s how.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. Should marketers and communicators who rely on Twitter be concerned? The bright spot for investors and marketers is Twitter’s ad growth: Investors are pleased with the orange line for obvious reasons, but marketers and communicators should be pleased as well.

Twitter 60

Twitter Analytics Comparison Mobile 60

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. Should marketers be concerned with Twitter’s lack of growth? Perhaps, but that’s a determination marketers will need to make on an individual basis. Investors remain unimpressed, however: Looking Ahead: What It Means For Marketing and PR.

Twitter 60

Twitter Social Media Mobile Media 60

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I Advertising is an important communication channel that enables you to craft your own message, be creative, stand out, and say something interesting to customers.

Advertising 60

Advertising Advertising Television Retail 60

The Resolution Blog

NOVEMBER 5, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. A cool advertising initiative may have little or no paid media attached to it. A cool advertising initiative may have little or no paid media attached to it.

Marketing 120

Marketing Advertising Advertising Consumer 120

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

The Resolution Blog

NOVEMBER 6, 2015

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. A cool advertising initiative may have little or no paid media attached to it. A cool advertising initiative may have little or no paid media attached to it.

Marketing 120

Marketing Advertising Advertising Consumer 120

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties. Looking Ahead: What Does This Mean For You?

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market. Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Continuing to show growth when you already have the market leadership and saturation is impressive. For marketers with a strong international presence, this is good news. Let’s see what changed!

Mobile 60

Mobile Facebook YouTube Video 60

Shift Communications

FEBRUARY 11, 2016

The 140 character social network released its Q4 2015 earnings. Should marketers and communicators who rely on Twitter be concerned? Looking Ahead: What It Means for Marketing and PR. For marketers and communicators, two important notes. Vice President, Marketing Technology. The blue bird is not doing well at all.

Twitter 60

Twitter Social Media Analytics Mobile 60

Shift Communications

JANUARY 28, 2016

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. She described case studies where retail marketers used multichannel Facebook ads – video, retargeting, product carousels, etc. User Growth.

Mobile 60

Mobile Facebook Social Media Instagram 60

Shift Communications

DECEMBER 16, 2014

Here are the fast facts before we dive in: The new homepage was announced last week but won’t roll out to users until early 2015. The nature of how people use LinkedIn is changing, so it’s time for marketers to update their LinkedIn tactics to stay ahead of the curve. Keep an eye on paid advertising options. Marketing Analyst.

LinkedIn 151

LinkedIn Marketing Advertising Advertising 151

Stephen Waddington

JULY 28, 2020

A market gets the tools that it deserves. The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

FEBRUARY 5, 2016

Looking Ahead: What It Means for Marketers and PR Pros. Standard display advertising continues to take a backseat priority at LinkedIn. What should marketers and communicators do now? If working professionals are your audience, whether for talent or marketing, leverage the power of the network to your advantage.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Stuart Bruce

JANUARY 5, 2015

Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong.

Reputation 60

Reputation Corporate Ethics Communications 60

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations.

Media Relations 50

Media Relations Measurement Report Media 50

Flack's Revenge

NOVEMBER 7, 2016

Algomizer – Interesting Israeli tech that helps improve online marketing results. MediaStinct – A global, digital ad network providing search, video, mobile and display advertising solutions. Sigmoid – Big data analytics, applied to advertising (and other markets). ” @rishad #adtech16 #marketing.

Mobile 166

Mobile Big Data Advertising Advertising 166

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Report 92

Report Trends Retail Marketing 92

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. For those of you working in digital marketing or related fields, this should come as no surprise to you. Now in its 14th year, the report is one of the best indicators of the health of the news media industry.

Newspapers 71

Newspapers Mobile Media Facebook 71

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Words and Pictures – the Batman and Robin of Content Marketing . What were your favorite WUL guest posts in 2015?

Storytelling 0

Storytelling Video Leadership Writing 0

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML]. The emphasis here is on talent or ability.

Tools 68

Tools Marketing Advertising Advertising 68

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Marketing Revenue. Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Sword and the Script

DECEMBER 15, 2015

Joe Pulizzi has often noted there are two choices in content marketing – build and audience or buy one. This generally means interrupting people with advertising while they are engaging in content they actually want to read or view (ala Grantland). — Frank Strong (@Frank_Strong) December 9, 2015.

Content Marketing 60

Content Marketing Marketing Retail Web 60

ISEBOX

OCTOBER 19, 2016

Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time. You know you’ve got the money: Pharma spent $5.4 What gives?

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70