Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. In 2014, ‘several per week’ was the most popular answer.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 139

Study Media Relations Media Measurement 139

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. By 2014 it was obvious that video was the rising star of content marketing. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Cision

AUGUST 10, 2015

According a 2014 study by Proskauer, 36 percent of employers actively block access to social media sites, a number that has increased by 7 percent from the previous year. Training an employee to share content your marketing team has developed can be one of the best ways to generate new leads and increase SEO rankings.

Training 120

Training Employee Social Media Company 120

Shift Communications

MARCH 16, 2015

The measure may cost news publishers web traffic and risks misleading users, analysts said. Google’s commentary also does not mention SEO. Based on this, Google’s previous guidance that press releases can harm your SEO still stands. Content Marketing Marketing Metrics Press Release SEO'

Google 60

Google SEO Web Comparison 60

Shift Communications

OCTOBER 11, 2016

Because Google devalued press release distribution sites a few years ago, press releases are untrusted and therefore don’t pass along any SEO authority. 200 to $1,200 is a lot of money to spend on a piece of content that gets shared by us, doesn’t engage the audience, and offers no SEO value. Clicks are measured with the bit.ly

SEO 60

SEO Google Social Media Agency 60

ZudePR

FEBRUARY 22, 2016

If you’re on the buying side , and you’re sitting in a meeting with a digital marketer, SEO, or PR (or a combination of all three), have these eight facts in the back of your mind. And invest money in your SEO. One last stat: SEO leads have a 14.6 It is also a great citation for your local SEO.

Social Media 75

Social Media SEO Media Local 75

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). If there’s a challenge here, it’s that PR pros tend to be far less technical than SEOs.

Software 176

Software SEO Company Tools 176

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. In 2014, I did a Porter’s Five Forces Analysis for the Legal Industry – that I think is still quite relevant. PR Measurement: A Pulse Check on How Communicators Show Value.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. Search marketing and SEO statistics. In 2017, 61% of Americans say they trust advertising which is up from 50% in 2014, according to YouGov study. In 2017, 61% of Americans say they trust advertising which is up from 50% in 2014, according to YouGov study. Pressing Questions on SEO ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. David Berkowitz , Founder, Serial Marketers.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter. Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

PR 20/20

NOVEMBER 29, 2022

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. Marketing analytics reports (automation software dashboards, social, SEO, website). Projects have tasks, hours (or a related measure of effort to complete), and goals. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. 7: Cyrus Shepard (​Seattle, US) ​ Cyrus is one of the best SEOs in the world. His guide – the Art of SEO – is widely considered one of the best books on SEO ever.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? You own a business and want to increase sales. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 12, 2017

Sales is driven and measured by one metric, closed business – revenue. The charge of PR will generate move brand keyword searches for SEO optimizers and performance marketers to pounce upon.”. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. December 2013: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

The Proactive Report

JANUARY 30, 2015

The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. Monitoring conversations, Analyzing content, SEO and keyword research, Visual content production, and the ability to track, measure and report ROI are just a few.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos.

Social Media 91

Social Media Marketing Media Creativity 91

Cision

MAY 29, 2017

billion in 2014 to 2.17 Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results. billion in 2016. Author Bio.

How To 129

How To Content Marketing Engineering Advertising 129

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. Engagement with news brands online is messy and tricky to measure. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

MAY 30, 2017

billion in 2014 to 2.17 Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results. billion in 2016. Author Bio.

How To 40

How To Engineering Content Marketing Advertising 40