Shift Communications

MARCH 16, 2015

The measure may cost news publishers web traffic and risks misleading users, analysts said. Google’s commentary also does not mention SEO. Based on this, Google’s previous guidance that press releases can harm your SEO still stands. Vice President, Marketing Technology. They still must take additional action.

Google 60

Google SEO Web Comparison 60

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. Electronic billing underscores a change that occurred over the decade.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. It was popularizing attribution measurement in PR.

Software 178

Software SEO Company Tools 178

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. My own predictions are listed at the very bottom. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 190

Marketing Content Marketing Data Social Media 190

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. 1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. 24: Learn from Related Industries.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR 20/20

NOVEMBER 29, 2022

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. 7: Cyrus Shepard (​Seattle, US) ​ Cyrus is one of the best SEOs in the world. His guide – the Art of SEO – is widely considered one of the best books on SEO ever.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 12, 2017

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Sales is driven and measured by one metric, closed business – revenue. The charge of PR will generate move brand keyword searches for SEO optimizers and performance marketers to pounce upon.”.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. Engagement with news brands online is messy and tricky to measure. Google, Facebook and the BBC take the top three slots. Take a pride in your work.

Media Relations 115

Media Relations Media Print Newspapers 115