Norton's Notes

DECEMBER 18, 2014

It’s that time of the year again when we take a look back at 2014. Consumer Technology SEO Google' In this lovely video Google analyses our trillions of searches and puts it all together. Google asks: “What do these searches say about us? Explore the Year in Search [link] and follow the conversation on #YearInSearch”.

Google 31

Google Video SEO Technology 31

Ishmael's Corner

MAY 17, 2015

Why the Pats forgot the SEO part of content marketing is baffling. Thinking that the problem might lie in New England’s running out of budget to optimize the online property, our SEO team felt compelled to lend a helping hand. 30, 2014 text from Mr. McNally to Mr. Jastremski: “deflate and give somebody that jacket.” (p.

SEO 60

SEO Real Estate Google Content Marketing 60

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. So yes, SEO has become an important PR skill. Content Marketing Online PR digital PR google online PR Penguin SEO' Content marketing isn’t a new idea for PR.

Digital PR 154

Digital PR Google SEO Content Marketing 154

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204

SEO Analytics Measurement B2B 204

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

Rock the Status Quo

DECEMBER 23, 2014

I’m so grateful for the growth, and all of the wonderful support you have all given me in 2014. Thank you from the bottom of my heart for a successful year – and a warm welcome out to the hundreds of new subscribers that have recently joined our blog community! THANK YOU x 100. Public Relations Rock The Pitch'

eBook 172

eBook Pitching How To Media 172

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. Here’s what I mean and why it’s important to put yourself out there.

Leadership 164

Leadership Blogging Storytelling SEO 164

Rock the Status Quo

SEPTEMBER 22, 2014

After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). Not only is the cost twice as much (I’d be spending over $100 on images each month!), but I would now have to spend time resizing each image. NO, THANK YOU. I went in search of a new vendor for stock photography.

Pinterest 202

Pinterest Content Marketing Resources Software 202

ISEBOX

JUNE 3, 2015

How SEO Impacts Public Relations in Today’s Market. On May 20, 2014, Google announced the release of Panda 4.0, The newswires were among the first businesses to experience significant drops in SEO visibility, traffic and rankings as a result of the Panda 4.0 update, including: PRWeb (approximate 71% decrease).

Google 70

Google SEO Engineering Industry 70

Sword and the Script

DECEMBER 21, 2021

2014: Focusing on a Few 2014 Content Marketing Predictions. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. third party tracking (e.g. cookies) is in its twilight which puts diminishes marketing reach and targeting. Image credit: Pixabay.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Presspage

MARCH 2, 2021

A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ). SEO: not everyone will be following you and know exactly where to find what you have to say about the subject, so it’s important your newsroom content can be easily tracked by search engines.

Crisis 148

Crisis Software Crisis Management Crisis Communications 148

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

PR and SEO are joined. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.

Trends 124

Trends SEO Leadership Print 124

Rock the Status Quo

DECEMBER 18, 2014

SEO Trends for 2015 from Rand Fishkin, MOZ I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare includes some trends that every public relations practitioner should be following. I found these three interesting and hope you find some value from them.

Blogging 124

Blogging SEO Sports Digital PR 124

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. So, back in early 2014, I plunged headlong into content curation. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Stella Bayles brings you good stuff on new PR, sort of a UK-PR-SEO perspective on things. You want to learn.

Digg 104

Digg SEO System Reddit 104

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. By 2014 it was obvious that video was the rising star of content marketing. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Sword and the Script

FEBRUARY 12, 2019

Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014. In 2014, ‘several per week’ was the most popular answer. Since 2014 the popularity of those promotion channels has increased 34% and 76% respectively.”. 1) How long should a blog post be?

Blogging 103

Blogging Survey B2B Analysis 103

Stephen Waddington

JUNE 5, 2020

My introduction to AI was the 2014 movie Ex Machina. However, it is important to remember that PR is an industry that has always been able to evolve, adapt itself to changes and even guide new trends: from the world wide web to social media and SEO. Skills, bias and transparency are critical issues for AI in PR. By Eleonora Terzi.

Healthcare 90

Healthcare Ethics Software SEO 90

PR 20/20

JUNE 4, 2015

As marketers, we’re familiar with search engine optimization (SEO). According to TUNE’s 2014 mobile-usage survey, approximately half of all app downloaders find new apps by searching the app store (53% Android, 47% iOS). But, what if you’re tasked with app store optimization (ASO)?

Mobile 40

Mobile SEO Engineering Survey 40

Presspage

MARCH 2, 2021

A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ). SEO: not everyone will be following you and know exactly where to find what you have to say about the subject, so it’s important your newsroom content can be easily tracked by search engines.

Crisis 78

Crisis Software Crisis Management Crisis Communications 78

Cision

AUGUST 10, 2015

According a 2014 study by Proskauer, 36 percent of employers actively block access to social media sites, a number that has increased by 7 percent from the previous year. Training an employee to share content your marketing team has developed can be one of the best ways to generate new leads and increase SEO rankings.

Training 120

Training Employee Social Media Company 120

Shift Communications

OCTOBER 11, 2016

Because Google devalued press release distribution sites a few years ago, press releases are untrusted and therefore don’t pass along any SEO authority. 200 to $1,200 is a lot of money to spend on a piece of content that gets shared by us, doesn’t engage the audience, and offers no SEO value. Clicks are measured with the bit.ly

SEO 60

SEO Google Social Media Agency 60

Waxing UnLyrical

JULY 28, 2014

Adding SEO to the Mix: How PR Pros Can Use SEO to Boost Their Client’s Content. Why: The right mix of SEO in your or your client’s blog and other online content can create the perfect strategy for boosting online visability. Does Blogging Still Matter in 2014?

Blogging 76

Blogging SEO Community Resources 76

ZudePR

FEBRUARY 22, 2016

If you’re on the buying side , and you’re sitting in a meeting with a digital marketer, SEO, or PR (or a combination of all three), have these eight facts in the back of your mind. And invest money in your SEO. One last stat: SEO leads have a 14.6 It is also a great citation for your local SEO.

Social Media 75

Social Media SEO Media Local 75

Shift Communications

MARCH 16, 2015

Google’s commentary also does not mention SEO. Based on this, Google’s previous guidance that press releases can harm your SEO still stands. To this day, sites that tried to game SEO with press releases are still cleaning up the mess , paying consultants now to remove or disavow old press releases.

Google 60

Google SEO Web Comparison 60

Burrelles Fresh Ideas

JULY 17, 2023

A 2014 study on media usage and ad exposure revealed a typical adult’s daily media consumption was nearly 10 hours. If you’re not an SEO expert, you might try an online headline analyzer like one of these. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are.

Pitching 53

Pitching Media Media Relations Writing 53

Shift Communications

JANUARY 13, 2016

Long-form content has steadily increased in popularity – from its SEO benefits to social media prevalence ; this is especially true for brands and publishers – just take a look at Medium and Facebook’s new Instant Articles. The sharp decline at the end of the graph represents partial data from January 2016.

Twitter 60

Twitter Advertising Advertising Facebook 60

Ishmael's Corner

JANUARY 27, 2015

Exhibit A occurred on December 2, 2014 when the White House cracked the Techmeme Leaderboard , the algorithm-driven list of the most syndicated online “media properties” when it comes to covering the tech industry. Google Strives to Squeeze the Technical Gamesmanship out of SEO. Content is not king. Compelling content is king.

Industry 60

Industry Storytelling Journalism Corporate 60

Norton's Notes

MARCH 4, 2016

I received an email this morning from The Competition and Markets Authority( CMA ), that prickled my interest, it was about an SEO company that has been forced to cease writing fake online reviews for small businesses and remove those already posted.

Writing 28

Writing SEO Small Business Engineering 28

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. This is one of those times. The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation.

Storytelling 60

Storytelling Blogging SEO Corporate 60

PR 20/20

OCTOBER 27, 2020

Since its IPO in 2014, HubSpot’s stock price has increased approximately 10x, and its compound annual growth rate is 39%. SEO recommendations to inform content strategy. HubSpot’s existing AI enables some SEO and content optimization use cases. The approach has served the company well. Its market cap is $14.3 billion, as of Oct.

How To 59

How To Marketing Enterprise Data 59

ZudePR

NOVEMBER 4, 2016

Since turning 40 I’ve become involved in three communities: the Glasgow running one; the Netherlee (tiny suburb of Glasgow where I live) one; and the UK/US digital PR/marketing/SEO one. For two years I went from strength to strength and in 2014 was the first (adopted) Scot home at the Berlin marathon in 2 hours 43 minutes.

Training 60

Training Film Community Digital PR 60

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

Cision

JUNE 2, 2015

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. “Direct answers went big in 2014, and they will get bigger.” When it rains, it pours. ” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). If there’s a challenge here, it’s that PR pros tend to be far less technical than SEOs.

Software 174

Software SEO Company Tools 174

MaccaPR

JULY 2, 2014

H ere are several reasons why your brand’s Wikipedia page is one of your biggest online marketing assets: The SEO Power of Wikipedia: Pages rank in the top 10 search results 95 percent of the time. Source: Social Fresh ) Tweet This. Wikipedia is just plain popular. Did you know Wikipedia is among the top six sites in the U.S.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 137

Study Media Relations Media Measurement 137