Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

Travel 96

Travel Hotels Storytelling Content Marketing 96

Waxing UnLyrical

MARCH 2, 2016

International Women’s Day – coming up in less than a week – is a time to recognize women around the world for their achievements. In 2014, I launched a podcast show, Women Worldwide , to highlight the great achievements of women. ” ~ Dorie Clark ( @dorieclark ), Marketing Consultant, Author of Stand Out.

Internal 40

Internal International Energy Financial 40

Waxing UnLyrical

MARCH 2, 2016

International Women’s Day – coming up in less than a week – is a time to recognize women around the world for their achievements. In 2014, I launched a podcast show, Women Worldwide , to highlight the great achievements of women. ” ~ Dorie Clark ( @dorieclark ), Marketing Consultant, Author of Stand Out.

Internal 0

Internal International Energy Financial 0

Stephen Waddington

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To facilitate relationships and build trust with internal and external stakeholders and communities.

Publicity 167

Publicity Ethics Training Education 167

Deirdre Breakenridge

NOVEMBER 3, 2016

How do you stand out during and after job interviews? Joining us as our special guests and leading the discussion will be the founders of Stockton University’s PRSSA Chapter: Stacy Hanas , Communications Coordinator at Seven Degrees Communications; and Siera Smith , Director of Marketing at WebMax, LLC. And many more!

Trade Shows 150

Trade Shows Community Social Media Resources 150

Deirdre Breakenridge

JUNE 2, 2017

I’ve been interviewing the most interesting professionals on my podcast Women Worldwide. I remember I was in a training room in late 2014 and everyone seemed so focused on how they were going to get more clients. I challenge anyone to find a marketing or sales strategy that makes you feel this good.

Film 150

Film Travel Leadership Training 150

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,

Travel 120

Travel Agriculture Tourism Internal 120

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. Until now I have written 5 books and the 6th one I hope will be on the market in February 2021 as it is almost ready.

Local 52

Local Writing Social Media Interviews 52

MaccaPR

FEBRUARY 11, 2016

How can you as a communicator guide your company in taking a stand to address women’s empowerment, racial tolerance and equality in your marketing campaigns - without alienating customers or pushing the envelope too far? 11 with legendary marketer Mark Addicks, the former Chief Marketing Officer of General Mills.

Brand 48

Brand Branding Marketing Film 48

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Wadds Inc.

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. To facilitate relationships and build trust with internal and external stakeholders and communities.

Publicity 72

Publicity Ethics Training Education 72

Communications Conversations

APRIL 20, 2018

We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. What do you do to stay up-to-speed with all that’s happening in social media marketing on a weekly basis? Life is about experiences and taking chances. Great question!

Social Media 114

Social Media Media Education Analytics 114

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

Stuart Bruce

DECEMBER 29, 2014

As 2014 draws to a close it’s time for my alternative New Year’s Honours to say thank you to some of the people who’ve helped me, inspired me or contributed massively to the things I care about most. She happily comes out campaigning with us, although she sensibly prefers leafleting to door-knocking.

Ethics 96

Ethics Local Blogging Internal 96

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Communications Conversations

FEBRUARY 3, 2015

No offense to the many, many people I’ve interviewed for this series before, but this specific PR Rock Star interview may be my favorite. At least not until last year when I asked her to join the marketing/membership MIMA committee (more on that below!). What was it about digital marketing that drew you in?

Interviews 60

Interviews Corporate Meeting Customer Service 60

Sword and the Script

FEBRUARY 4, 2020

The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. Avast realized this data could be aggregated, anonymized and sold to marketing companies and set up Jumpshot as a subsidiary to do just that. 2) Will the shuttering of Jumpshot affect PR tech?

Software 104

Software Analysis Data Tools 104

PRSay

SEPTEMBER 2, 2016

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. We have people in-market who are talking about us. Now we have this other market that’s vying for us to come back, and it grows from there and it spreads. What was your PR experience prior to working at UFC? We’ve created new fans.

Sports 68

Sports Education Construction Television 68

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s done an extensive survey and in-dedpth interviews. For all of these reasons, she is among our top graduating PR students this year.

Sports 0

Sports Leadership Internal International 0

MaccaPR

MARCH 14, 2016

At the forefront of brands taking a stand has been Minneapolis-based General Mills, whose “Gracie” Cheerios spot was a landmark for racial inclusion in marketing. What follows is the first of a two-part dive into Addicks’ lessons for brand marketers. It started with “Just Checking” followed by the extraordinary 2014 Super Bowl ad. “To

Brand 48

Brand Branding Advertising Advertising 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. There are examples offline and online in almost every market. The value of earned media lies in independent editorial published at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. The result: PR is poorly integrated with the rest of marketing. Eric Wittlake (@wittlake) January 7, 2014. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60