Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. Lindsay Kaplan (@LKaplan_NYU) March 6, 2014.

Twitter 212

Twitter Crisis Communications Crisis System 212

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO.

Reputation 79

Reputation Public Affairs Survey Financial 79

Melissa Agnes

AUGUST 27, 2014

Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was. Social media for healthcare will explore the strategic ways that social media can be applied to help the healthcare industry better communicate with key target audiences in real-time. A few words from Melissa Agnes.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Another recent example – the 2014 hack of the email system at Sony Pictures Entertainment – was a grim lesson to companies all over the world.

Privacy 120

Privacy Crisis Policies How To 120

Melissa Agnes

JANUARY 5, 2015

2014 was an eventful year, especially when it came to crises of all different sizes and scales. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Reputation Us

OCTOBER 17, 2014

As the Ebola scare of 2014 continues to monopolize news coverage after each new reported case, false broadcast reports and misinformation are spiraling across all media channels. The Centers for Disease Control (CDC) has not especially calmed matters by making multiple communication blunders.

Communications 136

Communications Crisis Management Crisis Tools 136

Melissa Agnes

JANUARY 5, 2015

2014 was an eventful year, especially when it came to crises of all different sizes and scales. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free.

Crisis 100

Crisis Exercises Customer Service Training 100

Presspage

MAY 6, 2017

The 2014 Wildfire. Most communicators expect to have to deal with a crisis situation at some point in their career. Yet predicting how a crisis will rear its ugly head is incredibly difficult. “It was really fascinating because we were divided into teams and given an emergency.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Presspage

MAY 11, 2017

When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. The question remains – will using social media in crisis communication deliver you an advantage?

Social Media 79

Social Media Crisis Media Airlines 79

Melissa Agnes

MAY 30, 2014

. — Dave Hamilton (@newenergydave) May 30, 2014. Stephanie Horton (@ducorwriter) May 30, 2014. Ryan Feinberg (@ryanfeinberg407) May 30, 2014. Twitter is far too valuable a communications channel for organizations (with common sense) to leave it. Many people are discussing what this may mean for Twitter.

Case Study 232

Case Study Crisis Twitter Viral 232

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Reputation management is crucial. “Public relations is HOT right now.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Melissa Agnes

MAY 13, 2014

Use the new rules of crisis communications to take a negative issue and quickly transform it into a positive PR opportunity for the organization. Identify trigger points that reveal that an issue needs to be escalated to the crisis management team. Melissa’s workshop will take place on Monday, May 26th 2014 at 2:30pm.

Case Study 198

Case Study Crisis Management Conference Crisis Communications 198

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Stephen Waddington

MAY 8, 2018

The latest edition of #FuturePRoof published today explores the role of communication in the NHS. The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. Arguably everyone in the NHS, from porter to surgeon, and midwife to Trust chairman, works in communications.

Communications 63

Communications Healthcare Print Community 63

ImPRessions - Crenshaw Communications

MARCH 21, 2017

But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can take to mitigate a crisis, rehabilitate its image and even emerge from the ashes stronger than ever. The most recent news heralds the departure of company president Jeff Jones after a mere six months on the job.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Critical Mention

JUNE 13, 2018

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. Wells Fargo. About a year-and-a-half ago investigators found 1.4

Company 87

Company Banking Crisis Facebook 87

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives.

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Reputation Us

DECEMBER 18, 2014

Credit Union Times: Breach Prep Should Include Rehearsal By Nicholas Ballasy November 14, 2014 ARLINGTON, Va.–Casey Casey Boggs, president of Portland-based public relations firm LT Public Relations, recommended credit unions conduct a crisis rehearsal rather than wait until a cyber attack […].

Crisis 68

Crisis Tools Publicity Communications 68

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Onclusive

MAY 18, 2017

PR is the most effective tool for reputation management. We all watch along uncomfortably when large companies handle crises poorly, which is exactly why crisis communications and reputation management are so important for companies of all sizes. I’ve experienced this long-tail effect of PR firsthand.

Advertising 150

Advertising Advertising Data LinkedIn 150

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. PR academics – many African universities offer PR or ‘communication’ courses. Probably the largest market is the internal one – Africans communicating with Africans within their own countries.

Mobile 60

Mobile Public Affairs Government Local 60

Polaris

DECEMBER 8, 2014

Communicate poorly to your boss or colleagues, and you may miss opportunities to get buy-in for your ideas. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Moving forward, there’s not much he can do except lie low and wait for an opportunity to rebuild his reputation.

Interviews 133

Interviews Media Training Media Training 133

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Advise company on handling sensitive public issues to preserve reputation. Excellent written and verbal communication skills.

Agency 54

Agency Creativity Hotels Social Media 54

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. In fact, without communication or public relations, nothing can be achieved.

Leadership 111

Leadership Publicity Government Journalism 111

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns.

Media 103

Media How To Advertising Advertising 103

wiredPRworks

OCTOBER 9, 2015

At IMEX America 2014 , I presented on Panoramic PR. Meet the Expert on Meetings, Destinations and Events Marketing and Communication. Track: Marketing and Communication. 2 Discover how to leverage PR (Personality and Reputation) to minimize an identity crisis, maximize registration and optimize participation.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

ImPRessions - Crenshaw Communications

MAY 8, 2018

Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. Mom knows a bad reputation will follow you wherever you go, whether deserved or not. There’s an actual and measurable dollar value represented by corporate reputation. Sit up straight.

Corporate 195

Corporate Training Reputation Media Training 195

PR Conversations

DECEMBER 19, 2014

One of the most enjoyable hybrid academic-practitioner experiences I have had this year has been as course leader of the PR Academy Digital Communications Certificate course. Increasingly I note how communications practitioners are connected on a constant basis through their mobile devices.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Conversations

SEPTEMBER 22, 2015

One would hope so; however, an article published in August 2014 in the American magazine, The Atlantic , pondered the outsized numbers (and how they related to career trajectory) of women in PR, demonstrating that the debate remains current. An assertion that digital communications adoption comes easier to women than men.

Interviews 40

Interviews Enterprise Corporate Internal 40

Melissa Agnes

MAY 14, 2015

In November of 2014 I was honored with the invitation to speak at a TEDx event, which was to be hosted by the City of LA’s Emergency Management Department in March 2015. Standing on the reputable TEDx stage, people expect a certain caliber of message to be shared with them. So back to the drawing board I went!

How To 185

How To Crisis Management Crisis Exercises 185

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . You work in public relations, SEO, content marketing or social media marketing.

Communications 81

Communications How To Blogging Content Marketing 81