Rock the Status Quo

FEBRUARY 25, 2015

Want a handy cheat sheet that gives you the sizes of images on major social media platforms at your fingertips? Similar Posts You Might Like: Social Media Cheat Sheet for Image Sizes Using Facebook Timeline – New Image Sizes Want Agency or Career Growth in 2014? Social Media'

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Social Media Media Facebook Agency 100

Communications Conversations

JANUARY 28, 2015

Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. A lot of agency folks stay put in 2014–something I didn’t see coming. Regardless, there were a number of moves worth noting in 2014. Smart young woman.

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Social Media Media Airlines Local 60

Shift Communications

DECEMBER 22, 2014

Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. Keep your eyes peeled in the coming weeks for the 2014 edition! Here’s how.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Shift Communications

DECEMBER 29, 2014

Our top posts from the third quarter of 2014 focused on a big hire, a tough test and several key Google Analytics updates. SHIFT was named the 10th-fastest growing PR agency in the nation this year. With this tremendous growth came a need for fresh, strategic minds to continue guiding the Agency on its current trajectory.

Analytics 102

Analytics Google Social Media Agency 102

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? Helping to drive this growth was the 2019 addition of over 240 new influencer marketing platforms and agencies, which enjoyed a whopping $6.50 billion to $9.7

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Social Media Media Fashion Instagram 81

Shift Communications

DECEMBER 30, 2014

Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. We hope you had a wonderful 2014 en route to an even better 2015. The post Best of SHIFT: Top 3 Posts from Q4 2014 appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Here’s how. Amanda Grinavich.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Shift Communications

DECEMBER 23, 2014

The next big social network does not exist. Where should marketers be looking for the “next big thing” in social media? When we examine the new social apps that gained traction in 2014, the trend is toward fragmentation, not consolidation. Next week we’ll be revisiting the top posts of quarter three.

Comparison 94

Comparison Measurement Blogging Engineering 94

MaccaPR

SEPTEMBER 25, 2019

So, when it comes to using social media to boost your company’s visibility, all you need to do is post great content, right? To utilize social media as a powerful communications and marketing tool, you need to have a balanced strategy that includes both compelling content and a robust paid campaign across channels.

Social Media 94

Social Media Strategy Media How To 94

Melissa Agnes

OCTOBER 22, 2014

Some of the most important and rewarding work I do is in helping the public service sector, be it police agencies, fire departments, cities and municipalities, hospitals, emergency management departments and others, better plan and prepare for a crisis or emergency situation. The Law Enforcement Social Media Conference.

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Conference Social Media Media Crisis 100

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. State of Media ). Social Media Marketing Statistics. 17) Social media spending grows. . of the marketing budget on social media — here and now. The Old New Media ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Shift Communications

FEBRUARY 11, 2015

Few things matter more to digital marketers than social media. In just a decade, social media has become one of the dominant marketing and communications channels. Only the mobile revolution has grown faster than social media. Book eBook Social Media ebook Facebook LinkedIn state of social media Twitter'

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eBook Social Media Media LinkedIn 60

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Shift Communications

FEBRUARY 9, 2015

LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. The post State of Social Q4 2014: LinkedIn is the real MVP appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising LinkedIn Marketing Social Media'

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Communications Conversations

NOVEMBER 7, 2014

Actually, it’s a bit of a re-imagination of a former series I had titled “Insider Conversations” where I highlighted people who had changed jobs recently, agencies who had won new accounts, and folks who had won awards. Seeking… Life Time Fitness is currently seeking a social media manager.

Sports 124

Sports Mobile SEO Storytelling 124

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Reputation Agency 60

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Shift Communications

FEBRUARY 6, 2015

In a look at traditional media coverage, blogs, and forums, SHIFT found that in 2014, Twitter gained on Facebook consistently throughout 2014. Marketers and communicators should test out new features as they become available, as well as segment their audiences to find true fans on each social network. Christopher S.

Twitter 60

Twitter Mobile Video Advertising 60

Shift Communications

JANUARY 29, 2015

Facebook has released its fourth quarter and calendar year 2014 earnings report. The social networking behemoth revealed some interesting facts for marketers and communicators to digest: Above, monthly active users grew 3% quarter-over-quarter to 1.393 billion people. US and Canada growth has been flat since mid-2014.

Facebook 60

Facebook Mobile Analytics Video 60

Shift Communications

JUNE 15, 2015

Should social media managers be skipping the hashtag? SHIFT examined the social media engagement of posts from the Fortune 10 companies over the last year, June 15, 2014 – June 14, 2015: Apple. Where a brand had more than one social media page or profile, we chose the page with the largest audience.

Social Media 60

Social Media Media Facebook Policies 60

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) You paid the photographer AND agency, after all, so it belongs to you!) utterly fabulous Arizona attorney who specializes in intellectual property, copyright, internet, social media, flash mob and contract law.

Blogging 194

Blogging Agency Social Media Content Marketing 194

prTini

NOVEMBER 7, 2014

3 Tips to Help You Find the Right PR Agency for Your Startup. 5 Tips on Pinterest and Other Missed Social SEO Opportunities. The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. 5 Top Social Media Campaigns of 2014. S ign up today !

Pinterest 59

Pinterest Case Study Big Data Infographics 59

Communications Conversations

NOVEMBER 14, 2014

Seeking… My long-time client, Sleep Number , is hiring TWO social positions: Social content specialist and social designer. A national digital agency (with a local office) is seeking earned media/PR pros at the manager, director and group levels. Visit the Sleep Number Jobs site for more (or send me a note).

Case Study 88

Case Study Local Social Media Study 88

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 9) Brands across the aisle.

Social Media 96

Social Media Marketing Media Creativity 96

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. Of the many social media ad platforms, LinkedIn’s has traditionally been one of the most expensive on a CPM basis. Let’s see how the dark horse raced in Q2. Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

MaccaPR

OCTOBER 22, 2014

social media stuff, that is!?. At last week’s MIMA summit, final keynote speaker Amy Webb of digital strategy agency Webbmedia shared a cleverly concocted look at what’s to come for the latest and greatest(?) social media network, Ello, which I’ll share below. Source: @PCBritz ). ChristinaMila.

Social Media 54

Social Media Media Facebook Conference 54

Shift Communications

DECEMBER 24, 2014

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. In 2014, we amped up our firm’s internal culture and training initiatives so that every team member is happier, healthier and more focused on your needs. appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Communications 138

Communications Training Mobile Employee 138

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. There were many other iterations of the overlapping, multi-media concept – such as the Edelman Media Clover Leaf launched in 2011 and later developed into the Edelman Cloverleaf.

Measurement 133

Measurement Social Media Blogging Mobile 133

Onclusive

FEBRUARY 22, 2018

AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Communications Conversations

JULY 20, 2015

And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. And, for the love of God, how many more “47 tips from the top social media pros” posts do we need? THAT’S what I want from a social media blog.

Social Media 60

Social Media Blogging How To Media 60

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 4: 80% of B2B Social Media Leads Come From LinkedIn. Eureka facts.

Social Media 75

Social Media SEO Media Local 75

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Ok, so what does this mean in practice? It’s not painful, I promise.

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Guidelines Agency Pinterest Privacy 60

Deirdre Breakenridge

DECEMBER 4, 2018

Social media tools are the perfect avenues to share stories to get instant feedback and promote agency and self-expression among young people. The best way to increase youth engagement on social media is to motivate young adults to open up about their own experiences. A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240