Cision

APRIL 2, 2015

Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. Oreo Cookie (@Oreo) February 4, 2013. This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”.

Airlines 120

Airlines Storytelling Local Travel 120

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Cision

MARCH 24, 2016

I started primarily in event management, and have since moved into account management and media relations. In 2013-2014, we organized a series of 10 consumer events across the country, promoting the South African wine category through food. Events were held in New York City, Minneapolis, Key West and other locations.

Local 120

Local Agency Policies Travel 120

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Newspapers 71

Newspapers Mobile Media Facebook 71

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

Who can forget Oreo’s brilliant “dunk in the dark” tweets during the famous Super Bowl blackout of 2013? It extended the life of this Facebook contest through all manner of permutations on YouTube , Twitter (#Mybeautymysay ) and of course, through traditional media relations. Odds are no.

Publicity 120

Publicity Fashion Twitter Advertising 120

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. PRWeek is a story of the current media environment, much like any other publication. Another history lesson.

Industry 153

Industry Publicity Agency Community 153

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Journalistics

MAY 26, 2015

For those of you working in digital marketing or related fields, this should come as no surprise to you. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Mobile 40

Mobile Media Newspapers Local 40

Cision

JUNE 29, 2015

No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ISEBOX

MARCH 3, 2016

The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency.

eBook 70

eBook Viral Conference Content Marketing 70

Landis PR

MARCH 7, 2022

That includes consumer incentives and additional funding for EV charging stations. I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months. How long have you been in journalism and how did you get started?

Automotive 52

Automotive Meeting Policies Media 52

Sword and the Script

OCTOBER 4, 2022

But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. Right now, it’s manual, meaning if you get an inquiry, you have to type it into Media Inquiries.

Technology 82

Technology Company Analytics Writing 82

Bianchi Biz Blog

SEPTEMBER 26, 2022

In 2013 a friend suggested we start an automotive site for women and I declined; I didn’t see the automotive market as very friendly toward women. But in doing my homework I was struck by the disconnect between the number of cars women purchase and the media dedicated to this pursuit.

Meeting 74

Meeting Automotive Media Journalism 74

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. Relying on Traditional Media Relations Tactics. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Communications Conversations

APRIL 8, 2015

And then, this one: * BI Intelligence and the Interactive Advertising Bureau report that native advertising will generate $21 billion in ad spending by 2018—more than four times that of 2013. It’s using different media (note the videos in both pieces). One PR strategy that gets at those goals revolves around media relations.

Advertising 60

Advertising Advertising Trends Storytelling 60

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 169

Marketing Employee Content Marketing Training 169

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short.

Social Media 93

Social Media Marketing Media Creativity 93

PR Conversations

JULY 24, 2014

A hybrid model of communication and new field of PR practice related to the global art market. billion US) in sales in 2013. Things are changing quite rapidly with the present-day global art market —rebounding to near pre-Great Recession highs—reaching €47.42 (or $65.9 Two factors drove the art market’s resurgence: 1.

Marketing 87

Marketing Communications Video Reputation 87

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. An example media relations workflow is set out below. Your team needs to keep up with and swiftly respond to evolving consumer behavior. The State Of Inbound Marketing 2013 by HubSpot.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. “I launched All Things IC consultancy in 2013 because readers kept asking if I could translate my free articles into work they could pay for. “How? “I share to be part of a community.

Communications 81

Communications How To Blogging Content Marketing 81