Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. .” Media Relations' Not all bloggers (or journalists) are “pitchable”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106

Report Publicity Marketing Pitching 106

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Why are public relations degrees so poorly regarded by practice? Another history lesson. It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Landis PR

MARCH 7, 2022

That includes consumer incentives and additional funding for EV charging stations. I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months. What advice do you have for PR people that want to pitch you?

Automotive 52

Automotive Meeting Policies Media 52

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. Relying on Traditional Media Relations Tactics. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80