Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” 5) Marketers will slow down. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 174

Marketing Employee Content Marketing Training 174

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

ISEBOX

MARCH 3, 2016

The C&C Philosophy: Tom Martin spearheaded the notion of cornerstones and cobblestones at the inaugural Solo PR Conference in 2013. The theory goes that cornerstones are your foundational content pieces – a multimedia press release, whitepaper, ebook and the like. But they weren’t done there.

eBook 70

eBook Viral Conference Content Marketing 70

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Consumers trust others of similar ilk. Sticking to the three S’s will be vital in 2019 since people are consuming so much information.

Social Media 96

Social Media Marketing Media Creativity 96