Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. emphasis added].

Study 146

Study Media Relations Media Measurement 146

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Stephen Waddington

JUNE 23, 2019

4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. It’s an area that brands should investigate. #6 Technology is also enabling a remote workforce. The report cites Slack, Google Documents, Airtable and Help Scout as enabling technologies. #13

Report 81

Report YouTube Privacy Web 81

Beyond PR

MAY 4, 2017

When we talk about evolution, sure: tools, technology and breaking down silos have been the key to many industries taking the step to greater value within their organizations. 3) Success lies in how we use technology to see around the corner and fundamentally change. But for a long time, our industry has needed evolution. Be engaging.

Communications 61

Communications Hotels Technology Tools 61

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 119

Case Study Software Data Web 119

Prohibition

APRIL 2, 2017

The control of the brand became diluted as the consumer grew its share of voice. And so, now we are presented with a new market, a new landscape whereby brands are at the beck and call of the demanding consumer. The consumer that can and will scrutinise a brands moves – be it their CSR or principles. If so, why?

Social Media 48

Social Media Agency Consumer Fashion 48

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. These posts represent the types of things you might not want to write about again. Which posts received the most negative comments? The lowest traffic?

Blogging 69

Blogging Strategy How To Writing 69

Waxing UnLyrical

JULY 17, 2013

Ed: This post originally ran on June 4, 2012. I’m into social media and good at what I do, but this isn’t really complicated technology. … Now that we know how to tweet posthumously from the technological perspective (wasn’t hard to figure out), we get to the really fun part of the dialogue. I don’t believe in ghosts.

Social Media 78

Social Media How To Media Twitter 78

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. 4) October 22, 2014: Gorkana.

Technology 13

Technology Software Company Marketing 13

The Hoffman Agency

FEBRUARY 28, 2018

PR: “What are the chances that you’ll write about this pitch?”. Of course, it doesn’t hurt that the company happens to be a mega brand. COMPANYNAME ( www.COMPANYNAME.com and CrunchBase profile [link] ) has developed a powerful technology that allows businesses and professionals to easily etc. Journalist: “Not good”.

Pitching 28

Pitching Media Local Writing 28

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. These posts represent the types of things you might not want to write about again. Which posts received the most negative comments? The lowest traffic?

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

NOVEMBER 12, 2019

G2 Crowd is a peer-to-peer review site founded in 2012. TrustRadius is considered one of the most trusted customer review platform for business technology. Founded in 2012, Software Advice provides a service to prospective software buyers. Funding and financial transaction data are provided by CrunchBase.

Software 17

Software B2B Marketing Data 17

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. In some ways PR hasn’t changed that much.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

PR Conversations

SEPTEMBER 22, 2015

Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent. To learn how to assert and brand ourselves as intelligent, skilled and attentive Italian PR practitioners.

Interviews 40

Interviews Enterprise Corporate Internal 40

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team. Digital. .

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR?

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

DECEMBER 30, 2016

Like some technological teddy. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing. Clear writing is a sign of clear thinking. And this book came up.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

JANUARY 13, 2018

Once a giant, Kodak filed for bankruptcy in 2012 and emerged later as much smaller company. The first piece comes to us from Marketing News, by a reporter that I often see writes long and deep features on technical and complicated marketing topics. For brands, it can go another step: Use that information in marketing.

Marketing 62

Marketing Advertising Advertising Corporate 62

PR Conversations

APRIL 1, 2015

RBC is Canada’s most valuable brand (16 th globally) and has a history of being named one of the best workplaces in Canada. Clients include technology companies, government ministries and agencies, healthcare organizations and financial service companies. Martin is serving her second consecutive year as president of CPRS Toronto.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

RBC is Canada’s most valuable brand (16 th globally) and has a history of being named one of the best workplaces in Canada. Clients include technology companies, government ministries and agencies, healthcare organizations and financial service companies. Martin is serving her second consecutive year as president of CPRS Toronto.

Conference 40

Conference Measurement Communications Employee 40

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is simple: participants first write their ideas without discussion on Post-it notes. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Writing a blog post? For example: writing a blog post. Choose workflow experiments.

How To 60

How To Software System Employee 60

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world?

Blogging 40

Blogging Strategy How To Writing 40

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. Original data also increases the chance that your brand will receive coverage.

Data 106

Data Meeting Measurement Guidelines 106