PRSay

JANUARY 6, 2021

We even write emails with more thought. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. The importance of elephant-whispering.

Communications 198

Communications Viral Fashion Public Affairs 198

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Cision

JUNE 22, 2015

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. Or , how are brands finding success on Instagram?

Instagram 120

Instagram Fashion Sports Pinterest 120

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands.

Study 139

Study Media Relations Media Measurement 139

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

Study 120

Study Writing Facebook Groups 120

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Your reputation is not just about the brand, it’s about your people as well. Be curious.

Reputation 48

Reputation Measurement Media Relations Agency 48

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team. Digital. .

Transportation 122

Transportation Social Media Corporate Agency 122

MaccaPR

JULY 2, 2014

Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. But, what’s a PR pro to do if there’s a typo, factual error, missing content on your page, or, gasp, your notable company or brand isn’t even on Wikipedia?

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR?

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

MAY 18, 2016

Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data. Providing that data, perhaps as an exclusive, gives your brand the opportunity to share its message with its target audience through a trusted medium. Data Closes Deals. After all, no two audiences are the same.

Data 106

Data Meeting Measurement Guidelines 106

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind. So, why are they writing about it?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Beyond PR

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 4) Brands shouldn’t leave experiences to chance – experiences should be designed. 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Those of us who have been around the industry for a while will remember the explosion of infographics as a link building method, mostly between 2009-2012 when they seemed to be everywhere.

Infographics 160

Infographics Data Blogging Mobile 160

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. My last day as a full-time employee was December 10 th … and I threw myself into the project that night, developing a site plan, elevator pitch and other key necessities I hadn’t had time to create while I was servicing my clients. We live to write and write to brand.

Writing 88

Writing Google Pitching Small Business 88

PR Conversations

APRIL 1, 2015

For LEO Pharma, the result meant achieving buy-in from employees on the company’s patient-centric vision, plus a more consistent voice in external communication. Optimize social media to measure change and employee engagement. In times of change, employers have to connect with employees within an increasingly shorter time frame.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

For LEO Pharma, the result meant achieving buy-in from employees on the company’s patient-centric vision, plus a more consistent voice in external communication. Optimize social media to measure change and employee engagement. In times of change, employers have to connect with employees within an increasingly shorter time frame.

Conference 40

Conference Measurement Communications Employee 40

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. Basically, Hoffman pays you to work abroad.

Pitching 36

Pitching Transportation Conference Report 36

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world?

Blogging 58

Blogging Strategy How To Writing 58

Frederik Vincx

DECEMBER 11, 2015

Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. It is simple: participants first write their ideas without discussion on Post-it notes. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Writing a blog post?

How To 60

How To Software System Employee 60

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world?

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012.

Technology 12

Technology Software Company Marketing 12

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 52

Healthcare Content Marketing Industry Trends 52