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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. In other words, companies that have a member of their board with marketing experience yield higher shareholder returns.

Marketing 145
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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

The senior executives pointed out that building relationships with colleagues inside your company or organization is similar to building friendships. While this requires a huge time investment, many of these relationships can be built while working together on cross-departmental projects for the company or organization.

Internal 208
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. The majority of our readers are decision makers and managers at motor carriers, logistics companies, shippers, manufacturers, suppliers and other industry participants. That works both ways.

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A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

will be leaving the company in the coming weeks to focus on a (as yet unnamed) startup dedicated to health and wellness. The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously. After the acquisitions, Ms.

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A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

will be leaving the company in the coming weeks to focus on a (as yet unnamed) startup dedicated to health and wellness. The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously. After the acquisitions, Ms.

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The Silicon Valley Watcher to publish on PressPage

Presspage

In the wake of this blog, Foremski also proclaimed that Silicon Valley had become a Media Valley as the changes in the media landscape forced companies to publish their own news. Every Company is a Media Company The media landscape has changed drastically.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120