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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. It’s a puzzle that has stymied the forecasters and defied historical trends. Every component that shores up relations with media, stakeholders, customers and employees lays the groundwork for the future.

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CSR Trends for PR and Media Relations Professionals

Cision

By 2010, more than half of all Fortune 500 companies reported on their CSR activities. Many said that they had a business interest in the outcome–employees in a state that recognizes their marriages would be unlikely to agree to locate to a state that would not–but most expressed their support as a human rights issue.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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AI Policies for Business: Creating a Competitive and Sustainable Future

Stern + Associates

AI Policies to Benefit Business and Empower Employees As the innovative potential of artificial intelligence (AI) continues to develop at an exponential pace, it becomes essential to integrate these technologies within an organization’s products and processes. “The It’s about impact and doing good for the environment as well as society.”

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. We choose the content for #SocialLIVE based on what’s trending but also based on the areas that interest and inspire our team.

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Gamification Delivers Results

5W PR

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. It was viewed as a novel way to keep score and get more frequent feedback from employees. Gamification peaked in 2010, then went on a steady decline for several years.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Part of the founders’ strategy was to publish business book s under the company’s name, culminating in co-founder Jason Fried’s 2010 best seller ReWork. Another way for B2B companies to distinguish themselves is to offer expert commentary on trending news — but not just neutral commentary.

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