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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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Less “let’s go viral” and more “let’s build community”

Communications Conversations

First, go back to 2010. Second, despite all the negativity around social right now, brands still have two big reasons to use it: customer service and innovation. But, recently, I’ve noticed a shift. Fewer people are talking about virality and shares, and more people are talking about community. It got bigger. Bigger still.

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How the psychology of “engaging” on Twitter has changed

Communications Conversations

To level set, think back to 2010 for a second. At least not nearly as frequently as they did in 2010. So, where RTs and replies were common back in 2010, “likes” (previously Favorites) have become one of the more common social signals on Twitter. Two things: Broadcasting and customer service.

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“Join the conversation”–officially a dead internet phrase

Communications Conversations

Now, say what you will about Twitter (and people have said a lot lately ), but for brands, it’s generally regarded as a great customer service tool–and, as a result, ideal place to hold “conversations.” This is what Twitter was like from about 2007-2010. In my mind, a conversation is like a dinner party.

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this.

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What We Can Learn From PR Crises

Critical Mention

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. We all remember BP. billion in fines.

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5 Best New HubSpot Features to Supercharge Your Website

PR 20/20

Put More Emphasis on Customer Service with Service Hub. It’s proven: customer experience (CX) is mounting in importance for brands in any trade. It’s no wonder that HubSpot decided to zero in on customer service with the release of Service Hub. Read more about Service Hub here.