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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. This is very old – like circa 2010 old. Perhaps repositioning or rebranding strategies that are recognized by ChatGPT will be a future service in the public relations profession.

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Bringing Open Community To Public Relations

Waxing UnLyrical

But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations. At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g. Lindy : Exactly.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. If not, give our services a try. If you enjoyed this post, you might also like: Brands Be the Content Customers Want…Not Next to It [UML]. Talk to Us!

Tools 60
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Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

when PRSA’s 2010 International Conference was held in DC last October. You can change your keywords as you need to , but I would suggest you spend a lot of time in putting together your initial list (their customer service is terrific and will help you review them). I first came across the folks at Traackr.

System 90
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3 Ways to Turn Weak Market Share into an Asset

Cision

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Some products, industries, and especially customer service approaches are highly susceptible to diseconomies of scale.

Marketing 180