PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

Measurement 133

Measurement Social Media Blogging Mobile 133

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based based customers were impacted.

Reddit 176

Reddit Software B2B Technology 176

Ishmael's Corner

JANUARY 6, 2015

On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”. And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. Of course, millions of blogs already existed when Google published its China post.

Corporate 60

Corporate Blogging Google Communications 60

5W PR

JANUARY 4, 2024

Generation Alpha, born between 2010 and 2025, is the first generation to fully embrace the 21st century from birth. Social media groups, forums, or interactive platforms can serve as spaces where members of this generation can connect, share experiences, and engage with the brand.

Marketing 78

Marketing Community Trends Technology 78

Doctor Spin

OCTOBER 9, 2023

Please support my blog by sharing it with other PR- and communication professionals. Today, our perceptions are heavily influenced by news media and influencers, algorithms , and social graphs. In PR, these three modes of persuasion are often combined to create compelling messages that resonate with the audience on multiple levels.

Publicity 52

Publicity Wikipedia eBook Journalism 52

Communications Conversations

APRIL 26, 2022

The long answer: I started guest lecturing at Betsy Andersen’s class at UST way back in 2010 (or so, I can’t remember the exact year). Then, just a few months later, he informed me he was retiring and that UST was looking for someone to fill the social media class he was teaching. I instantly loved it. Being on campus.

Social Media 68

Social Media Media Case Study Travel 68

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. The same process can be used to create blog posts, articles, social media updates, or whatever copy you might need. Background on PRophet Kwittken is a former PR agency leader. The software offers you a choice in tone too.

Software 85

Software Media Relations Pitching Media 85

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. My opinion on this is nuanced.

Blogging 73

Blogging Twitter Facebook Measurement 73

Doctor Spin

APRIL 25, 2023

Understanding the emotions behind social media interactions. Please support my blog by sharing it with other PR- and communication professionals. Today, our perceptions are heavily influenced by news media and influencers , algorithms , and social graphs. Tailoring pitches for diverse audiences. Reflect on past interactions.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

5W PR

AUGUST 10, 2021

The ad was launched before the Super Bowl in 2010, right around the time that other personal care brands such as Dove were also debuting their own ads. However, the campaign didn’t stop there, as the marketers decided to create nearly 200 new videos responding to celebrities’ and fans’ questions on social media.

Brand 88

Brand Branding Marketing Viral 88

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What’s your day-to-day like as the Founder & CEO of [L]earned media? Q: Which social media platform do you think will stand the test of time? Sam: It’s got to be Facebook.

Interviews 79

Interviews Media Content Marketing Facebook 79

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. My blog and participation in social media communities help attract talent and work. The Comms School sessions have covered topics ranging from building a blog to developing relationships. Please join us at 630pm, BST.

Web 68

Web Energy Reputation Community 68

Deirdre Breakenridge

FEBRUARY 2, 2015

Some might chalk up their success to their early adoption of blogging and social media. You could take away each of their respective platforms (blog, Facebook Page, Twitter followers, etc.), It’s that thing you stand on to be heard, which in the digital realm could be a blog, Facebook Page, YouTube channel, or some other group.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Doctor Spin

JANUARY 16, 2024

Doctor Spin | The PR Blog. The organisation uses media manipulation to shape the narrative deceptively. Public relations excellence 2010. Doctor Spin | The PR Blog. Please support my PR blog by sharing it with other communication professionals. Doctor Spin | The PR Blog. Public relations excellence 2010.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. Cincopa Media Platform A while back I was looking for a plugin that would let me create a slideshow of images and embed it in a post. Which means it’s very long. Try the Better Blogroll plugin.

Blogging 81

Blogging Facebook Twitter Measurement 81

5W PR

JULY 27, 2020

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. Gamification peaked in 2010, then went on a steady decline for several years.

Exercises 97

Exercises Software Employee Training 97

5W PR

AUGUST 29, 2018

We all remember the 2010 BP oil spill. Media consumers nationwide were reminded, yet again, of all the gory details in what, ostensibly should have been a positive story. In the media business, this is establishing context. Trust in the brand, whose chief stock in trade is trust, plummeted.

Crisis 88

Crisis Data Consumer Agency 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. A business that takes the initiative to assemble influencers, colleagues, and key media has found one more way to differentiate itself.

Brand 196

Brand Branding Reddit B2B 196

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 13, 2010

What surprised me (and not a little) is the way the media who were apprised of the event have portrayed this. It seems some of our local media can’t even do that. Mark as read Approve comment Due to all the negative media attention, they asked that I not livestream it. Who knows, maybe the media folk will too.

Media 89

Media Facebook Twitter Film 89

Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. How Nissan Micra Rode the Social Media Bandwagon. reading and traveling.

Social Media 91

Social Media Media Facebook YouTube 91

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 89

Social Media Media Facebook Twitter 89

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

NOVEMBER 5, 2019

It compares email data with social media data for Coca-Cola. “It’s According to the announcement, “Projects becomes a centralized workspace within the Meltwater product, enabling end-to-end campaign execution from media outreach to post-campaign analysis. 5) Cision unveils retargeting for earned media audiences.

Internal 63

Internal International Data Media 63

Sword and the Script

FEBRUARY 11, 2017

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom).

Education 52

Education Reputation Leadership Technology 52

PR in High Definition

MAY 26, 2021

British unicorns grew from eight in 2010 to 81 in 2020 – incredible! In the other corner of social media land you have Twitter, which launched a paid subscription service with some interesting new features. Here’s the roundup of the main stories. The UK tech industry has grown tenfold in the past decade.

YouTube 62

YouTube Google Instagram Twitter 62

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 115

Software Tools Publicity System 115