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How to go Freelance: Freelancing tips for comms pros

Remote PR Jobs

Thanks largely to technology and changing business culture, freelancing has grown 25% since 2009 and now the UK’s freelancers collectively turn over an estimated £109 billion per annum. Blog well, blog regularly. Prospective clients will want to know how your think and act. One in seven of us in now self-employed.

How To 100
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How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. For the most-popular posts, how did your readers find these posts?

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. That’s a blog post for another day. Take every question your company gets asked and consider writing a blog post to answer it.

Blogging 111
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When Brand Narratives Go Negative – And How to Know If an Exclusionary Strategy Is Right for Your Business 

Shift Communications

Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009. Brands go bold with exclusionary messaging For some brands, the exclusionary and exclusive component is the foundation of their product and business offer.

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How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. For the most-popular posts, how did your readers find these posts?

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Prezly

Frederik Vincx

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Till then, they had been managing their media outreach with Excel and Outlook and blogs. We have better grip on our contacts and now we know how to send the right stories to the right people.”

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Split Sessions: Recognition, Rewards, and Feedback

Doctor Spin

This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. Learn more: Split Sessions: Recognition, Rewards, and Feedback Subscribe and get a free ebook on how to get better PR ideas.