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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Agencies are cheap and don’t want to spend on tools that cut into margins. The company was founded in 2009 and was bootstrapped until 2022 when it closed a $180 million Series A round. Muck Rack named Inc. 5000 for the second time.

Software 165
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. He joins the newly formed company from the data site Statista which grew to 1,200 employees from just five in 2009 while he was employed there. Notified said it can now monitor brand mentions on TikTok.

SEO 132
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Wuhan coronavirus: Trends and considerations for communicating during public health threats

Shift Communications

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009.

Trends 127
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Learning By Teaching: The PR Edition

Shift Communications

The first time I tried to train an intern on measurement tools like Moz and Sysomos, he asked me all sorts of questions I had difficulty answering. In a 2009 Stanford study , fifth- and eight-grade students were enlisted to instruct a computerized “Teachable Agent” in biology. Run an internal training session. Conduct a webinar.

Training 129
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Spotlight on a Solo PR Pro: Meet Susan Stoga

Solo PR Pro

After dabbling in various PR and integrated marketing roles both in-house at major brands like Hyatt and at a few agencies, Susan found herself working for a publicly held company which would soon become her last traditional 9-to-5 job. She got her start serving on a marketing committee for an agency working in both the U.S.

Meeting 91
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Traditional Media: From Endangered To Extinct

Maxim Behar

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. A case demonstrating that mindset was the 2010 meeting of the International Press Institute in Bratislava, Slovakia.

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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. The company has raised $37 million in venture capital, in four rounds of funding since 2009, according to Crunchbase. SocialChorus currently has 21 reviews on G2 Crowd.