Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

Technology 61

Technology Marketing Retail Interviews 61

Flack's Revenge

MAY 16, 2016

It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. The station’s New Tech City podcaster Manoush Zomorodi began her January 12th show, The Case for Boredom, by pondering: “Since 2008, when I first got a smartphone – I have never had to be bored.

Creativity 120

Creativity System Journalism Interviews 120

wiredPRworks

MAY 6, 2020

As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. An original digital marketing thought leader, Barbara founded Social Media Club Chicago in 2008.

Pitching 52

Pitching Training Radio Media Training 52

wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. What does it take to really crush sales quotas in 2022? Sales is changing.

Strategy 52

Strategy Training Insurance Insurance 52

PRSay

MAY 3, 2016

We understand that redesigns can sometimes be disorienting and confusing, but, like the iPhone and other constantly advancing technologies, upgrades often mean a better user experience. While there are some reasonable explanations, advancement in technology and the expectations of our readers made the justification harder to defend.

Mobile 60

Mobile Technology Journalism Blogging 60

Maxim Behar

JANUARY 18, 2023

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. In general, after the 2008 crisis.

Government 72

Government Education Course Ethics 72

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. Then the economy changed.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

OCTOBER 3, 2017

Since 2008, I’ve helped three different companies – small, medium and large – build out successful content marketing programs. We didn’t call it “content marketing” in 2008, but these efforts were aimed at building an audience. d) Because businesses need experienced help marketing their technology. Give our services a try.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Journalistics

MAY 26, 2015

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. How big is “significant”?

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

Karen Freberg

DECEMBER 30, 2019

I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. ” 2) got rejected from three journals for the same reason and 3) got immediately published in PRR, one of our main journals.

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

DECEMBER 30, 2017

What we made, on a platform called Moveable Type in 2008, was a pretty good start, but there was also a lot of red-tape. 4) The PR Opportunity for Brands as Publishers Tinker with Journalism. Many founders, particularly in the emerging technology, have a dire need for business savvy PR talent to help them tell a story.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Journalistics

MAY 26, 2015

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism. How big is “significant”?

Mobile 40

Mobile Media Newspapers Local 40

PR Conversations

MAY 24, 2016

At the same time, redundancies continue to be common (although not at the level experienced between 2008-2010 owing to the global recession). PRCA Benchmarking surveys offer some indication of current employment trends in the UK industry, with staff recruitment and retention identified as critical business issues.

Publicity 41

Publicity Agency Study Mobile 41

Sword and the Script

FEBRUARY 16, 2019

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. This was buoyed by the rise of “legal operations” and was enabled through process reengineering and technology for improving collaboration, service delivery (including alternatives) and legal spend analytics.

Creativity 77

Creativity Study Survey Advertising 77

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. Information and communication technology has laid bare the fact in a way that you can't call anything less than brutal these days.

Communications 60

Communications Analysis Web Handbook 60

Cision

MAY 7, 2015

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their communications goals. In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. Up next is Sandra Fathi.

Social Media 120

Social Media Video Agency Healthcare 120

Mark My Words

JUNE 22, 2018

In 2008-9 Prime Minister Gordon Brown bent over backwards to recruit Alan Sugar as his government’s ‘Business Czar’, with an eye to lining up the boisterous entrepreneur as Labour’s mayoral candidate. This is journalism at its best- well researched, hard-hitting, holding power to account. Cultivating racists? Not so much.

How To 60

How To Newspapers Government Web 60

PR Conversations

JULY 8, 2016

The new technological landscape engulfs information – digitizing, transforming, accelerating, flattening, pluralizing, democratizing, fragmenting, etc… a third orientation to knowledge flourishes, Levi-Strauss’ bricoleur: the improviser who can take pieces of disconnected material and forge them into something new (Papson 2013 p.3).

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

The new technological landscape engulfs information – digitizing, transforming, accelerating, flattening, pluralizing, democratizing, fragmenting, etc… a third orientation to knowledge flourishes, Levi-Strauss’ bricoleur: the improviser who can take pieces of disconnected material and forge them into something new (Papson 2013 p.3).

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

The new technological landscape engulfs information – digitizing, transforming, accelerating, flattening, pluralizing, democratizing, fragmenting, etc… a third orientation to knowledge flourishes, Levi-Strauss’ bricoleur: the improviser who can take pieces of disconnected material and forge them into something new (Papson 2013 p.3).

Interviews 40

Interviews Ethics Education LinkedIn 40