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What Are the New Rules of Marketing and PR?

wiredPRworks

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. Tech-weary and bot-wary people are hungry for true human connection.

Marketing 118
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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I most enjoy the stories that stem from firsthand experiences with new vehicles and their latest technologies – and the in-depth conversations with the engineers who developed them. How long have you been in journalism and how did you get started? I’ve been with SAE International’s Media Group for nearly 23 years.

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Barbara Rozgonyi Talks 2022 Sales Success Strategies on The Rainmaking Podcast with Scott Love

wiredPRworks

Customers are upgrading and updating everything from technology to influence. Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers.

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Maxim Behar in the business podcast "What Money Can Do"

Maxim Behar

Even though this year, I'm now 28 years in business and 15-16 years in journalism before that, this year has been the hardest year to do business at all. They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. In general, after the 2008 crisis.

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2010s: The decade defined by impact

Karen Freberg

I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011. ” 2) got rejected from three journals for the same reason and 3) got immediately published in PRR, one of our main journals.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. This was buoyed by the rise of “legal operations” and was enabled through process reengineering and technology for improving collaboration, service delivery (including alternatives) and legal spend analytics.