Board members with marketing experience improve shareholder returns by 3% [benchmark]
Sword and the Script
MARCH 12, 2024
The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.” The authors, Kimberly A. Whitler , Ryan Krause , and Donald R.
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