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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167
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PR must grow up and appreciate the value of qualifications, learning and research

Stephen Waddington

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. There’s a series of perennial issues in public relations. These include value, measurement, gender, BAME diversity and the reputation of the industry itself.

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The Magical PR Strategy Question

Doctor Spin

The Magical PR Question pushes you to think creatively and innovatively about capturing and retaining public interest. Measure and adapt. Continuously measure the effectiveness of your PR strategy and be willing to adapt based on feedback and results. Source: Journal of Brand Management 2 Nandan, S. Drive creative solutions.

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Public relations and professionalism: work to do to realise full potential

Wadds Inc.

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

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Unlocking the strategic potential of internal communications

Wadds Inc.

My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. It’s measured by means of employee engagement. Prof Dr Betteke ven Rule nailed it in an essay in 2005 ‘ PRofessionals are from Venus, scholars are from Mars ’.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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PR 2020: What will it be like?

Marketwired

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. So, how will public relations be thought of by then? Second, we’ll finally have a better way to measure the work we do, day in and day out.